Peace Innovation to Bridge the Generation Gap for Entrepreneur in Family Business

บทคัดย่อ

The objectives of this research article were 1) To investigate the context, problem situations, and necessary requirements related to bridging the generation gap for family business entrepreneurs. 2) To develop and propose methods to bridge the generational gap for entrepreneurs in family businesses, by using a Mixed Methods Research Design. The research includes an exploratory sequential design, qualitative data collection through in-depth interviews with 56 entrepreneurs, 59 qualified individuals from various fields, and other process discussions including 15 experts in Focus Group. The experimental group consisted of 16 entrepreneurs from both generations. After Action Review technique. Statistical analysis was conducted using a t-test to compare mean values along with participatory.

This study found that: 1) Both Entrepreneurs Generation lack of communication skills to transfer the business, convey intentions, reflect problems integrated the concept of communication, and relationship management to enhance family business along with mindfulness of the Buddhist Peace method, including The Four Noble Truths, Principles of Virtuous Speech, and The Six Principles of Ethical Relations. 2) The seminar involved three practical training sessions with nine components: 1. Peace 2. Innovation 3. Communication 4. Family 5. Attitude 6. Moral 7. Business 8. Understanding 9. Strategies and then 21 days follow-up process with three priorities to promote improvement are 1. Knowledge 2. Coexistence and 3. Leadership. The collective knowledge from this research refers to this Model framework as the "PIC.FAM.BUS.Mo.De.L". The evaluation using t-test statistics showed a significant improvement in relationship development among entrepreneurs who participated in the program, with a level of significance at .05 (t = 20.63).