Implementing Design Thinking Process for Social Innovation to Preserve and Sustain Tai Khern Identity at Baan Ton Haen Noi, Chiang Mai


  • Krittika Inta Faculty of Business Administration and Liberal Arts, Rajamangala University of Technology Lanna, Thailand
  • Supornphan Konchiab Faculty of Business Administration and Liberal Arts, Rajamangala University of Technology Lanna, Thailand



Tai Khern, Identity, Design Thinking, Social Innovation


Social innovation is a new approach to addressing problems, deepening needs, and co-creating new ideas for solutions with social members. This research focused on implementing design thinking for social innovation, which can be utilized for new products and services, new processes and practices, and new regulations. It was aimed to investigate the deep needs, propose guidelines, create and test the social innovation prototype to maintain Tai Khern ethnic group's identity. The participants were 15 Tai Khern community members in Ton Haen Noi, Sanpatong, Chiang Mai, and 15 stakeholders; selected by purposive and snowball sampling techniques.
The data collection methods comprised three phases of design thinking. In phase 1, Empathize and Define, field observation and in-depth interviews were conducted to understand the local context and define the need to preserve and sustain Tai Khern identity.
In phase 2, Ideate and Prototype, group discussions were conducted for brainstorming and selecting ideas to design a prototype for preserving and sustaining the identity. In phase 3, Test, the prototype was presented to the community, and their feedback was used to revise it. The findings indicated the main problem of youth’s disinterest and lack of participation in Tai Khern cultural activities, leading to the need to create career opportunities from the identity of Tai Khern community to earn supplementary income and attract younger generations to return to the community. The solutions for preserving and sustaining Tai Khern identity were then proposed as guidelines, including establishing databases and learning materials of Tai Khern culture, cultural tour programs, merchandise of souvenirs, and social media activities. These guidelines were finally combined to design "Tai Khern Identity Center" as a prototype of social innovation to transfer Tai Khern identity and local wisdom to younger generations, enhance their engagement and inheritance, and generate supplementary jobs and incomes based on
Tai Khern’s identity.


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How to Cite

Inta, K. ., & Konchiab, S. (2024). Implementing Design Thinking Process for Social Innovation to Preserve and Sustain Tai Khern Identity at Baan Ton Haen Noi, Chiang Mai. Journal of Liberal Arts Prince of Songkla University, 16(1), 275661.