Enhancement of Creative Tourism of Traditional Thai Song Dum Houses at Khao Yoi District, Phetchaburi Province

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Thanitha Sangwichien
Paripan Kaewnet
Jutamas Phengkona
Thanavutd Chutiphongdech
Thanida Duangpaen


           The objectives of this qualitative research were to 1) study the structure and design of traditional Thai Song Dum Houses, 2) investigate the readiness of locals in preparation for creative tourism, and 3) provide a guideline for the application of creative tourism at Khao Yoi district, Phetchaburi province. The main objectives altogether help to develop a viable creative tourism strategy and to serve as a tool for cultural capital resources and local wisdoms preservation. The results of the study showed that there are traces of conservation and inheritance of cultural wisdom through the house structure which is the identity of Thai Song Dam. The unique structure of Thai Song Dam or Ban Lao house is different from the typical Thai house style, including spiritual rituals related to every step of building a house, which is the pride of the Thai Song Dam community, Khao Yoi District, Phetchaburi province. Locals there are willing to present and convey the cultural capital inherited from the ancestors to visitors.

           From this research, 4 main creative tourism activities were recommended: 1) cultural camps for studying and preserving the Thai Song Dum Houses, 2) study of traditional rites and activities of local people, 3) hand crafts as souvenirs by Thai Song Dum people, and 4) cooking classes for learning the local food.


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Sangwichien, T., Kaewnet, P., Phengkona, J., Chutiphongdech, T., & Duangpaen, T. (2020). Enhancement of Creative Tourism of Traditional Thai Song Dum Houses at Khao Yoi District, Phetchaburi Province. Journal of Liberal Arts Prince of Songkla University, 12(1), 180-199. Retrieved from https://so03.tci-thaijo.org/index.php/journal-la/article/view/244513
บทความวิจัย (research article)


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