Experiential tourism development at Watthana Nakhon District, Sa Kaeo Province

Abstract

The objectives of this study were to survey the experiential tourism potential and develop guidelines for the experiential tourism potential at Watthana Nakhon District, Sa Kaeo Province.  Twenty-three key informants were selected using purposive sampling and snowball sampling.  Data were collected through in-depth interviews and participant observations. SWOT analysis and content analysis were employed to analyze the data.  The study found that Watthana Nakhon has potential in tourism resources: natural resources, history, culture, tradition, and community way of life.  It also has facilities for experiential tourism.   Guidelines for experiential tourism consists of 7 aspects: tourist attractions, accessibility, accommodation, facilities, touristic activities, community participation, and management.