The Use of A-Mobile's Financial Transaction Service by the Bank for Agriculture and Agricultural Cooperatives Phitsanulok Province

Abstract

The purpose of this study is to study the behavior and satisfaction of using financial services through A-Mobile of Bank for Agriculture and Agricultural Cooperatives. Since the Bank has recognized the importance of developing the National e-Payment Master Plan infrastructure, the application has been developed to meet the needs of the new generation of young farmers, or Young Smart Farmers, who transform their traditional financial transactions into electronic transactions via smartphone. This study collected data from 307 samples and data analysis by using descriptive statistics such as Percentage Mean and Standard Deviation. The study found that, the respondents mostly used financial transaction services in the money transfer via PromptPay system, and transfer money in the country and abroad as much as possible. Moreover, the benefits of using A-Mobile service makes it convenient, fast and economical. The factors that affect the use of financial services through A-Mobile is that it facilitates the transaction to a bank or ATM. In addition, the system has a password before accessing the service each time, making the user feel secure in the data. The results of this research can be used to develop and improve A-Mobile application to meet and support the growing demand for digital financial transactions in the future.