Effects of Human Resource Management in the Digital Age on Performance of the Municipality's Employees in Mueang Lampang District, Lampang Province

Abstract

The objectives of this research were to study opinions on human resource management, examine the opinions on operational efficiency, and investigate effects of human resource management in the digital age on the work efficiency of municipal employees in Mueang Lampang District, Lampang Province. The sample consisted of 273 employees hired by Lampang Municipality, Khelang Nakhon Municipality, Phichai Municipality, and Bo Haew Municipality, determined by using probability methods.
A questionnaire was used as a tool for collecting the data for this quantitative research. The statistics used in the analysis were descriptive statistics, including percentages, means, and standard deviations, and multiple regression was used for inferential statistics analysis. The results of the study showed that participants’ opinions regarding the management of municipal employees were at a high level, with the highest mean on recruiting (=4.37), organizational communication (=4.33), performance evaluation (=4.26), selection (=4.24), human resource development (=4.21) and compensation and benefits (=4.00). The overall opinions regarding operational efficiency were at a high level, with the highest mean on quantity of work meeting the standards set by the agency (=4.41), work quality satisfied by all colleagues (=4.29), and the speed or timeliness of work completed in accordance with the time period specified by the agency (=4.21). Multiple regression analysis of human resource management in the digital age indicated that it affected the work efficiency of employees by 59.80 percent, in which the most impact factors were performance evaluation, human resource development, and communication in organizations in the digital age. They affected the performance of the municipality's employees significantly at the 0.05 level.