A Guideline for Improving the Quality of Tourism by Phu Pa Po Community, Puan Phu Subdistrict, Nong Hin District, Loei Province

Abstract

This research aimed to examine the quality of community-based tourism services in the Phu Pa Po community of Puan Phu Sub-district, Nong Hin District, Loei Province, investigate tourist satisfaction with the services offered by the community, and propose tailored guidelines for elevating the quality of tourism services within the context of the Phu Pa Po community.The subjects of this qualitative research were 5 rickshaw users, 10 Thai tourists, and 5 leaders from the Phu Pa Po Ecotourism Club Committee/Community. The data were collected by a structured interview. The findings revealed that, in terms of the service providers, there was good system, personnel ready to provide services, reliable tourist attraction information, confidence in consistent and reliable service delivery, and attentiveness to ensure high-quality service, particularly concerning rickshaw transportation. In terms of the tourists, it was found that tourists conceived that there was convenient route delineation with clear distance markers, willingness to response with good services, trustworthiness in reliable services to safety during journeys, transparency with explicit service fee displays indicating credibility and the competence of proficient drivers who efficiently addressed challenges, and attentiveness to service created a satisfying experience for tourists, fostering overall contentment. Service quality cohesively aligned with the identity and values of the Phu Pa Po community-based tourism. It was suggested that the Phu Pa Po community should allow the community members to participate in promoting tourism by cultivating the distinctive identity of the community and delivering exceptional services to attract tourists more effectively.