Guidelines for the Development of Cloth Weaving Occupation Group: A Case Study of Phathorruamjai Community Enterprise, Ban Krang Sup-District, Muang District, Phitsanuloke Province

Abstract

The objectives of this research were to study the cost and return of investment of the textile of the “Phatho Thai Ruamjai or Heart Cooperating Thai Textile” at Ban Krang Tha Wua, Ban Krang Sub-district, Muang District, Phitsanulok Province, examine the problem and difficulty of the textile weaving group, and investigate the development of guidelines for the textile weaving group.  The data were collected by employing an in-depth interview, a group discussion, and an observation.  The main informants, selected by purposive sampling, were six housewives from textile weaving group, four state officials, and two community leaders in the villages of Ban Kran Sub-district. The dada were analyzed by content analysis, data classification, research-based questions classification, field study interpretation analysis and triangulation. The findings showed that the cost of Pha Khao Ma or Loin cloth was 140 baht per piece. When calculating comparatively with the benefit per cost, we found that the benefit ratio was 44%. Also, it was found that the problems and obstacles were management, procurement, production and marketing. The guidelines for development should include developing members’ knowledge in terms of production, marketing, group management, and use electronic media to manage weaving knowledge.