The Study of Tourism System in Ban Tham Suea Community, Ao Luek Tai Subdistrict, Ao Luek District, Krabi Province

Abstract

This phenomenological qualitative research aimed to study and analyze the tourism system in Ban Tham Suea community, Ao Luek Tai subdistrict, Ao Luek district, Krabi Province. The data collecting was sought through documents, articles, related e-documents, in-depth interviews as well as focus group conducted with those involved at tourist attractions in the community and non-participated observation. Content analysis was employed to analyze the data. The results showed that in terms of the human component in the tourist dimension, the tourists to the Ban Tham Suea community were Thai and foreign tourists. As for the geographical component, the community deployed a virtual tour with tourism, so there were several ways for tourists to travel to the community. In terms of the industrial component, the community provided accommodation, recreational activities, and group recreation services. The community divided the community tourism zone into 5 learning zones. The community also had an OTOP center for tourism. As for the environmental component, it adopted modern technology to tourism. The community promoted and supported career innovation. It had a network of tourism operations. The community had rules that are enforced as a collective agreement.