The Competitive Advantages Affecting the Purchase Decision of Transportation and Logistics Business in Uttaradit Province

Abstract

The objective of this research is to study the importance of competitive advantage and Decision making and competitive advantages that affect the decision to choose the service of the transportation business Logistics in Uttaradit Province The population is people who have used the services of logistics transportation business in Uttaradit province. The sample consisted of 385 people by simple random sampling. The research instrument was a questionnaire. The statistics used for data analysis were frequency, percentage, mean, standard deviation and multiple regression analysis.              The results of the research revealed that it was at the highest level in all aspects. When considering each aspect, it was found that the quick response It is at the highest level, followed by differentiation. and cost leadership respectively. It was at the highest level, followed by the behavior after purchase. and perception of needs, respectively.  The results of the research hypothesis testing revealed that all independent variables influenced the decision to use the service. statistically significant at the 0.01 level, 2 variables were focused on specific parts; Cost Leadership The part of making a difference and fast response There was a statistical significance at the 0.05 level explaining the variability of competitive advantage that influenced the decision to use the service by 55.50% (R² = 0.555).