The Development of Specific Business Management Requirements of the Ceramic Industry in Lampang Province

Abstract

The main purpose of this mixed method research was to develop specific business management requirements for entrepreneurs in the ceramic business in Lampang Province. The main participants include ceramic factory entrepreneurs, scholars, and people who have experience in business assessment selected by purposive sampling. The data were collected by using a questionnaire, interview schedule, and focus group discussion. Content analysis was utilized to analyze the data. The results showed that the requirements consisted of three main categories: marketing quality, business management quality, and performance quality with 41 criteria for evaluation. The results of the focus group discussion indicated that entrepreneurs who wish to obtain Lampang Standard certification must receive a score of at least 651. When the specific requirements were applied to the sample entrepreneurs, it was found that the entrepreneurs were most satisfied with benefits from using specific terms, understanding of specific requirements, and the intention to use the requirements to be certified by Lampang Standards, respectively.