Marketing and Social Media Management of Learning Tourism on Innovative OTOP of the Celadon Pottery Community Enterprise Group, Sampathuan Subdistrict, Nakhon Chaisri District, Nakhon Pathom Province

Abstract

This study aimed at studying the digital marketing strategy, the development of public relations media and the enhancement of the potential in applying digital technology to tourist attractions and products for the celadon pottery community enterprise group, and developing public relations media via social media of the celadon pottery community enterprise group. For the qualitative data analysis of this mixed method research, the market situation (SWOT Analysis) and the marketing mix (Marketing mix) or 4P's were applied. In addition, the process was analyzed by a statistical package including frequency and percentage. The results showed that the Facebook application in the content type had the highest level of opinions on Chatbot, as it was easy and quick to communicate between users and Pages; QR Code, as it was more convenient for users; and preparing and developing a Facebook Page to create more awareness, respectively.