A Study on First-Year Students Perceptions of the Quality of Naresuan University Electric Bus Service

Abstract

        Green innovation concepts aimed at reversing environmental degradation are gaining popularity in the modern-day. Thus, there has been a Green University project to which many universities have responded, including Naresuan University, which has set the goal of being an environmentally friendly university with a good atmosphere and proper resource utilization, peace and tranquility, a society conducive to efficient operations, and a good example of being dependent on the people and society and contribute to a public transport of Naresuan University. Therefore, the researcher developed this research to study the opinions of first-year students on the quality of electric bus services at Naresuan University in the academic year of 2019. The survey was conducted from a sample size of 350 people, using a 5-likert-scale questionnaire. The data were analyzed using descriptive statistics such as frequency, percentage, mean and standard deviation.               

          The results of the study of first-year students who had opinions of Naresuan University in total of 7 factors. Overall, their opinions on the quality of electric bus service were at a moderate level. Data were analyzed based on each component as follows: 1) convenience and speed; 2) the politeness of the drivers, 3) the competence of the drivers, and 4) the characteristics and performance of the vehicle, 5) problem solving about pollution problems, 6) knowledge of drivers, and 7) safety in using the service. The results indicated that service quality of the first 1 to 4 components was at a moderate level and rest of 5 to 7 components was in a very high level.