The Characteristics of Revenue Model Contributing to Margin Growth of Software Business

Authors

  • Tummatinna Seesupan Faculty of Management Pibulsongkram Rajabhat University

Keywords:

Customer Engagement, Entertainment, Benefit, Interactivity

Abstract

     The purposes of this research were to investigated the effect of the characteristics of the income model such as revenue from royalties, advertising income, rental income and revenue from utilization rate that affects profit growth rate of software business in Thailand The quantities method was used 151 questionnaire as software business in bangkok for collection data. The instrument of data was being analyzed by using frequency, percentages, mean, standard deviation and the multiple regression analysis was used to analyze and test research hypotheses.

     The results have shown that the revenue from royalties, advertising income, rental income and revenue from utilization rate was in high level in order. The result also insists that the revenue from royalties, advertising income, rental income and revenue from utilization rate have impact on the profit growth rate of software business in bangkok 58.21 percent. The revenue from royalties was in higher level following the rental income, revenue from utilization rate and advertising income in order.

Author Biography

Tummatinna Seesupan, Faculty of Management Pibulsongkram Rajabhat University

Lecture of Master of Business Administration Program

References

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Published

2021-10-11

How to Cite

Seesupan, T. (2021). The Characteristics of Revenue Model Contributing to Margin Growth of Software Business. Journal of Management Science Pibulsongkram Rajabhat University, 3(2), 16–25. retrieved from https://so03.tci-thaijo.org/index.php/jmspsru/article/view/255716

Issue

Vol. 3 No. 2 (2021): May - August 2021

Section

Research Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

บทความที่ได้รับการตีพิมพ์ในวารสารวิทยาการจัดการมหาวิทยาลัยราชภัฏพิบูลสงคราม เป็นลิขสิทธิ์ของมหาวิทยาลัยราชภัฎพิบูลสงคราม
บทความที่ลงพิมพ์ใน วารสารวิทยาการจัดการมหาวิทยาลัยราชภัฎพิบูลสงคราม ถือว่าเป็นความเห็นส่วนตัวของผู้เขียนคณะบรรณาธิการไม่จำเป็นต้องเห็นด้วย ผู้เขียนต้องรับผิดชอบต่อบทความของตนเอง