Value Chain and Development Guidelines for Uttaradit Long Lab-Lae Durian Certified Geographical Indication

Abstract

      The objective to study the value chain and cost as well as development approaches of Long lab-lae Durian certified for geographic indications. Collected data from interviews with including farmers, entrepreneurs and related agencies at the local level. With value chain analysis tools, SWOT analysis and TOWS Matrix. The results of the study showed that value chain of Durian (GI), It starts with farmers Act as a producer by selecting pure breeds provide suitable inputs Let's produce the GI durians by producing that must be linked to a geographic production site that is registered with the geographical indication. There is a production process that has been trained to GI product standards. Farmers collect their produce by selecting the mature fruit and not curing with durian curing liquid. The price is agreed before selling, sell to operators which is the main distribution channel followed by selling products to consumers through online sales. Entrepreneurship value chain when buying produce from farmers and selling products to consumers through two channels: selling through the store and through online sales. The strategy to develop a value chain to enhance the product of Long lab-lae Durian. The guidelines are as follows: 1) Ways to increase competitiveness to increase market opportunities. 2) Infrastructure development with innovation and value of agricultural products identity. 3) Support effective marketing organizations. 4) Enhancing standards and guidelines for improving the quality of GI products under a changing climate.