The Development of Package and Publicized Leaflets for Natural Dyed Hand-made Cloth of Ban Na Muang Women’s Cooperative Group, Pa Dang Sub-district, Chat Trakarn District, Phitsanulok Province

Abstract

     The objectives of this research 1) were to design, develop package and leaflet to publicize natural dyed cloth of Ban Na Muang Women’s Cooperative Group, Pa Dang Sub-district, Chat Trakarn District, Phitsanulok Province and 2) study the consumers’ satisfactions towards the package and publicized leaflets for natural dyed hand-made cloth. This research is a qualitative research. The major informants were 10 members of Ban Na Muang Women’s cooperative group by purposive sampling. The data were collected by employing questionnaire and interview and collect quantitative data for 350 people, analyzed by using statistical analysis and content description.

     The findings were found that 1) currently the community enterprise of Ban Na Muang Weaving group had non-outstanding package and unable to attract consumers. Whereas the public relation was word-to-word without any publicized documents for production introduction; therefore, they have to find ways to develop their package and publicized leaflets to make the package more attractive for the increasing customers and actual utilization. The producers like purple the most since it is the unique color of the provincial weaving styled cloth and develop the package into oblong purple box with provincial weaving styled having Ban Na Muang bamboo bridge. 2) Regarding the leaflets, there should be description on hand-made weaving cloth group. The evaluation found that the consumers in Phitsanulok were satisfied with the package more at the highest level with mean of 4.51 and S.D. of 0.64 and satisfied with the developed Ban Na Muang hand-made cloth at the highest level with the mean of 4.59 and S.D. of 0.56