The Effecting of Value Proposition, Customer Type, Revenue Model, Channel, Delivery Model Contributing to the Performance of Software Firms

Authors

  • PatanapongSeesupan Faculty of Business Administration Payap University

Keywords:

Value Proposition, Customer Type, Revenue Model, Channel, Delivery Model, Performance.

Abstract

The purposes of this research were to investigated the model of the value proposition, customer type, revenue model, channel, delivery model contributing to the performance of software firms. The quantitive method was used 183 questionnaire as instrument for collection data. The instrument of data was being analyzed by using frequency, percentages, mean, standard deviation and the multiple regression analysis was used to analyze and test research hypotheses. The results have shown that the value proposition was in higher level following the channel, delivery model, revenue model and customer type. The result also insists that the value proposition, customer type, revenue model, channel, delivery model have impact on performance of software firms to used social network site 76.6 percent.

References

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Published

2021-04-30

How to Cite

Seesupan, P. (2021). The Effecting of Value Proposition, Customer Type, Revenue Model, Channel, Delivery Model Contributing to the Performance of Software Firms . Journal of Management Science Pibulsongkram Rajabhat University, 2(2), 38–46. retrieved from https://so03.tci-thaijo.org/index.php/jmspsru/article/view/245965

Issue

Vol. 2 No. 2 (2020): May - August , 2021

Section

Research Articles

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Copyright (c) 2021 Pibulsongkram Rajabhat University

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

บทความที่ได้รับการตีพิมพ์ในวารสารวิทยาการจัดการมหาวิทยาลัยราชภัฏพิบูลสงคราม เป็นลิขสิทธิ์ของมหาวิทยาลัยราชภัฎพิบูลสงคราม
บทความที่ลงพิมพ์ใน วารสารวิทยาการจัดการมหาวิทยาลัยราชภัฎพิบูลสงคราม ถือว่าเป็นความเห็นส่วนตัวของผู้เขียนคณะบรรณาธิการไม่จำเป็นต้องเห็นด้วย ผู้เขียนต้องรับผิดชอบต่อบทความของตนเอง