User Interface Design and Implementation for Travel Recommendation Mobile Application to Stimulate Tourism Economics under We Love Chiang Mai Project

Abstract

Entrepreneurs from many sectors in Chiang Mai participate to hold various activities for tourism economic driving by collaborating under the same brand and campaign is called "We love Chiang Mai project". This project objective is stimulating the tourism economy, make a unique and attractive image. Nowadays, technology knowledge is an important part that can drive participation and increase efficiency in public relations. The researcher designed and developed a user interface of mobile applications for travel recommendations to facilitate users and be a part of the project. The results of the research showed that mobile application can show location data, specify the user's current location, and linking information from the website to update the news. The results of the satisfaction evaluation for the UI design received the highest satisfaction compared to other aspects, with an average of 4.73 which is at the highest level.