Journal of International Studies, Prince of Songkla University is a national bilingual-pattern (Thai and English) double-blind peer-reviewed semiannual journal published by the Faculty of International Studies, Prince of Songkla University, Phuket Campus, Thailand. Its aim is to provide an area for domestic and international specialists, scholars, and students to publish their research works, academic articles, book reviews, and review articles under the interdisciplinary of humanities and social sciences, education, economics, business administration and management

Vol. 14 No. 2 (2024): ๋July - December

Published: 2024-10-29

The Structural Influence of Quality and Value Affecting Brand Loyalty in Chiang Rai Brands, Chiang Rai Province

Asst. Prof. ฺBenchawan Benchakorn, Ph.D., Asst. Prof. Kasidit Chaiphawang, Ph.D., Asst. Prof. Atcharaphat Khem-akrajet

1-11

Tourists’ Behavior and Expectations in Wellness Tourism: A Study of Phuket, Thailand

Asst. Prof. Jakraphan Chaopreecha, Ph.D., Nicha Tovankasame, Ph.D. , Asst. Prof. Emeela Wae-Esor, Ph.D.

12-25

Readiness for Senior Workers in the Phuket Hotel Industry, Thailand: Perspective of Human Resource Professionals

Patthawee Insuwanno, D.HTM, Krittabhas Khwanyuen, D.HTM, Ekkachai Ackaradejruangsri, D.HTM

44-64

Educational Provision for the Local Arts and Culture Following the Educational Concept by Her Royal Highness Princess Maha Chakri Sirindhorn: A Case Study of Border Pa-trol Police Schools

Asst. Prof. Dr. Doungkamol Bangchuad, Asst. Prof. Dr. Ubonwan Hongwityakorn, Panya Akkaraputtapong, Ph.D., Asst. Prof. Peson Chobphon, Ph.D., Supachai Srinual

82-94

Building Brand Awareness of Fusion Restaurant Business in Narathiwat Province

Asst. Prof. Sakiroh Yaena Benharoon, Asst. Prof. Hamdia Mudor, DBA

112-127

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