The Development of Sports Competition Managing Pattern based on BCG Model : Case Study of Jujutsu, 5th Region Qualifying of 39th Thailand National Youth Games “2023 Mae Hong Son Games”
Keywords:
Environmentally friendly approach, organizational effectiveness, sports competition managing, Ju-Jitsu, Mae Hong Son gamesAbstract
This research has three objectives; 1) to identify problem status of six consecutive Jujutsu competitions managing in 5th Region Qualifying of 39th Thailand National Youth Games, 2) to develop pattern of the Jujutsu competition managing based on BCG model, and 3) to evaluate the Jujutsu competition managing. The research design was mix-method. Qualitative approach enrolled key informants and 7 experts. 18 key informants were selected from the Jujutsu competition committees of 5th Region Qualifying of Thailand National Youth Games in last six tournaments. Quantitative approach recruited 387 Jujutsu participants of 5th Region Qualifying of 39th Thailand National Youth Games. Research instruments consists of semi-structure interview and online questionnaires. Analysis of the data with inductive approach and descriptive statistics. The results were found that; 1) the Jujutsu competition managing has less used the biological material, waste products were a lot, lack of environment impacts evaluation, and unable to creating value added for drawing stakeholders’ attraction, 2) the pattern of Jujutsu competition managing based on BCG model comprised of major principle as supporting the use of locally biological resources, emphasis on material circulation, and employ the digital system for Carbon reducing, and 3) the Jujutsu competition managing based on BCG model creates the value of the competition managing and highest level of success.
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