A HEDONIC PRICING ANALYSIS: EVALUATING PRICES OF HOSPITAL’S PATIENT ROOM IN BANGKOK
คำสำคัญ:
Hedonic Pricing, Patient Room Price, Hospitalบทคัดย่อ
The purposes of this research were to examine the factors affecting the room price of private hospitals and public hospitals in Bangkok. The conceptual framework was based on hedonic pricing model. The sample included 5 public hospitals and 28 private hospitals in Bangkok. The results showed that the accreditation, location, land price, and the type of room, and private hospital listed in the Stock Exchange of Thailand (SET), had a positive impact on hospital room price. The accreditation had a comparable positive effect on room price as the hospital listed in the SET, this result implied that the hospital could improve the image of the hospital by listing in SET or apply for international accreditation to increase the room price.
References
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Arunmas, P., Apisitniran, L., Hick, W. (2019, January 21). The healthy fight over medical prices. Bangkok Post. Retrieved from https://www.bangkokpost.com /business/1614718/the-healthy-fight-over-medical-prices
Calhoun, C.A. (2003). Property Valuation Models and House Price Indexes for the Provinces of Thailand: 1992-2000. Housing Finance International, 31-43.
Chen, C.F., Rothschild, R. (2010). An application of hedonic pricing analysis to the case of hotel rooms in Taipei. Tourism Economics, 16(3), 685-694.
Falk, M. (2008). A hedonic price model for ski lift tickets. Tourism Management, 29(6), 1172–1184.
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Ismael, S., German, G. (2018). Hedonic price models with geographically weighted regression: An application to hospitality. Journal of Destination. Marketing & Management 9, (2018). 126-137.
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Kulkalyuenyong, P. (2017). Medical Tourism Thailand: Challenges and Development.
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Limwattananon, S., Tangcharoensathien, V., Tisayaticom, K., Boonyapaisarncharoen, T., Prakongsai,
P. (2012). Why has the Universal Coverage Scheme in Thailand achieved a pro-poor public subsidy for health care? Universal Coverage: Can We Guarantee Health For All? Malaysia, October 2011
National Statistical Office. (2017). The 2017 Private Hospital Survey. Ministry of Digital Economy and Society National Health Security Office. NHSO Annual Report Fiscal Year 2018.
Ninkitsaranont, P. (2019). Private Hospital industry. Krungsri Research. June 2019
Rosen, S. (1974). Hedonic Prices and Implicit Markets: Product Differentiation in Pure Competition. Journal of Political Economy, 82(1), 34-55.
Shmanske, S. The information Asymmetries in Health Services. The Market Can Cope. The Independent Review, Vol.1, Vo.2, Fall 1996. 191-200
Thailand Hospital - Government vs. Private Hospitals. Luma Health Insurance. Retrieved from https://blog.lumahealth.com/government-vs-private-hospitals-thailand
Thantisunthorn (2011). Where is Bangkok’s CBD? JLL Asia Pacific Research Blog. Retrieved from http://www.jllapsites.com/research/where-is-bangkoks-cbd/.
Thanadkah, K., Chaladsook, A. (2018). Is the future of Thailand’s healthcare in danger? Thailand Development Research Institute (TDRI). Retrieved from https://tdri.or.th/en/2018/03/future-thailands-health-care-danger/
The Most Exclusive and Expensive Areas in Bangkok. Fresh Property: Bangkok’s Property Agent. Retrieved from https://freshbangkok.com/exclusive-expensive-areas-bangkok/
Alonso, W. (1964). Location and Land Use. Cambridge, MA: Harvard University Press.
Arunmas, P., Apisitniran, L., Hick, W. (2019, January 21). The healthy fight over medical prices. Bangkok Post. Retrieved from https://www.bangkokpost.com /business/1614718/the-healthy-fight-over-medical-prices
Calhoun, C.A. (2003). Property Valuation Models and House Price Indexes for the Provinces of Thailand: 1992-2000. Housing Finance International, 31-43.
Chen, C.F., Rothschild, R. (2010). An application of hedonic pricing analysis to the case of hotel rooms in Taipei. Tourism Economics, 16(3), 685-694.
Falk, M. (2008). A hedonic price model for ski lift tickets. Tourism Management, 29(6), 1172–1184.
Goldman, D., Romley, J.A. (2010). Hospitals as hotels: the role of patient amenities in hospital demand.Mimeo. University of Southern California, Los Angeles.
Health Equity. World Health Organization. Retrieved from www.who.int/healthsystems /topics/equity/en/
Hill, J. (2013). Hedonic Price Indexes for Residential Housing: A Survey, Evaluation and Taxonomy. Journal of Economic Surveys, 27(5), 879-914.
Ismael, S., German, G. (2018). Hedonic price models with geographically weighted regression: An application to hospitality. Journal of Destination. Marketing & Management 9, (2018). 126-137.
Joint Commission International. JCI-Accredited Organizations. Retrieved from https://www.jointcommissioninternational.org/contact-us/contact-jci/
Kulkalyuenyong, P. (2017). Medical Tourism Thailand: Challenges and Development.
The Journal of social communication innovation 2017 1(9), 125-132
Kulkosa, T. (2016). A hedonic pricing analysis: Evaluating prices of Bangkok’s new condominiums along BTS Skytrain. (Unpublished master’s independent study). Thammasat University, Faculty of commerce and Accountancy.
Limwattananon, S., Tangcharoensathien, V., Tisayaticom, K., Boonyapaisarncharoen, T., Prakongsai,
P. (2012). Why has the Universal Coverage Scheme in Thailand achieved a pro-poor public subsidy for health care? Universal Coverage: Can We Guarantee Health For All? Malaysia, October 2011
National Statistical Office. (2017). The 2017 Private Hospital Survey. Ministry of Digital Economy and Society National Health Security Office. NHSO Annual Report Fiscal Year 2018.
Ninkitsaranont, P. (2019). Private Hospital industry. Krungsri Research. June 2019
Rosen, S. (1974). Hedonic Prices and Implicit Markets: Product Differentiation in Pure Competition. Journal of Political Economy, 82(1), 34-55.
Shmanske, S. The information Asymmetries in Health Services. The Market Can Cope. The Independent Review, Vol.1, Vo.2, Fall 1996. 191-200
Thailand Hospital - Government vs. Private Hospitals. Luma Health Insurance. Retrieved from https://blog.lumahealth.com/government-vs-private-hospitals-thailand
Thantisunthorn (2011). Where is Bangkok’s CBD? JLL Asia Pacific Research Blog. Retrieved from http://www.jllapsites.com/research/where-is-bangkoks-cbd/.
Thanadkah, K., Chaladsook, A. (2018). Is the future of Thailand’s healthcare in danger? Thailand Development Research Institute (TDRI). Retrieved from https://tdri.or.th/en/2018/03/future-thailands-health-care-danger/
The Most Exclusive and Expensive Areas in Bangkok. Fresh Property: Bangkok’s Property Agent. Retrieved from https://freshbangkok.com/exclusive-expensive-areas-bangkok/
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2021-04-30
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