Guidelines for developing business administration courses in the age of innovation and creativity Management Science Faculty, Phranaknon Si Ayutthaya Rajabhat University

Abstract

         This descriptive qualitative research aimed to study the key informants were 60 persons, consisting of business executives and entrepreneursb10 persons, High School Guidance Teachers 10 persons, alumni 20 person, and current students 20 persons perspective.  In deep Interviewing and tape recording were used to collect data. Data were used in-depth interviews and data checking in triangulation. The study found that the main informants reflect the viewpoint of the development of the business administration curriculum in accordance with the changing global situation trends.

         1) Course preparation should enable students to think, analyze and use problem base learning and Active Learning.

         2) Important skills that students should have after graduation are 1. 4 Basic skills in life , including

         basic skills affect work. Relationships skills with others, Communication skills, and being responsible to oneself and society.  2. The 4 key skills for working in modern times, including being creative, Entrepreneurial skills, Systematic thinking skills and data analysis skills in the era of Big Data. 3) The role of an instructor that changes from a lecturer to a leader or coach.