Developing the Academic Administration Guidelines to Enhance the Quality of Learning for International Business Major of Chengdu College of Arts and Science, China

บทคัดย่อ

     The research objectives were 1) to study the problems and needs of academic administration to enhance the quality of learning, and 2) to develop academic administration guidelines to enhance the quality of learning. The samples were 240 students and 25 teachers of international business major at Chengdu College of Arts and Science; China selected through stratified random sampling method. The research instruments were questionnaires and questions for the focus group discussion. The data were analyzed by content analysis method, frequency, mean and standard deviation. The research findings indicated that the problems of students and teachers on academic administration to enhance the quality of learning were at highest level (Mean=4.63, 4.66 S.D.=0.50, 0.49 respectively). The needs of students and teachers on academic administration to enhance the quality of learning were at highest level (Mean=4.71, 4.74 S.D.=0.44, 0.43 respectively). The guidelines of academic administration to enhance quality of learning for international business major consisted of the course content reflects the latest developments and trends in the field of international business, the course content is related to students' future career development and academic needs, the teaching content according to changes in the international business environment, the case studies of the current realities of the international market, the course design balancing between theoretical knowledge and practical exercises, and providing future development trends in international business. The 3 specialists evaluated the completeness and correctness of the guidelines and possessed IOC values from 0.67 to 1.00 that concluded that the developed guidelines of academic administration were suitable to enhance the quality of learning for international business major.