Wisdom Management in Tourism Trends: A Case Study of the Natural Tie-Dye Group in Ban Khiriwong, Nakhon Si Thammarat Province

Abstract

This academic article presents the local wisdom of natural tie-dye production practiced by the Natural Tie-Dye Group in Ban Khiriwong and explores its development within the context of contemporary tourism. Data were collected and analyzed from documentary sources and fieldwork through interviews and observations. The findings revealed that the group's tie-dye techniques stemmed from the adaptation of traditional dyeing wisdom within the community and then were creatively developed into unique patterns that harmonize with the natural environment. The production process reflects an eco-friendly and sustainable way of life. The development of the Ban Khiriwong Natural Tie-Dye Group in relation to tourism can be discussed in three aspects: 1) strengthening the group through collaborative work principles, which include conducting needs assessments, holding group meetings, selecting group leaders, acquiring knowledge, solving problems collectively, and generating and sharing income; 2) establishing a community product network for tourism, which offers advantages such as mutual support within the network as well as between the network and the wider community; and 3) implementing a marketing plan covering four areas—product, process, personnel, and place. Overall, the community’s management of local wisdom plays a pivotal role in promoting community-based tourism.