Journal of Humanities and Social Sciences Suratthani Rajabhat University

Behind

Kanlaya Kaewpradit — Mon, 08 Dec 2025 00:00:00 +0700

List of Experts

Kanlaya Kaewpradit — Mon, 08 Dec 2025 00:00:00 +0700

Front Part

Kanlaya Kaewpradit — Mon, 08 Dec 2025 00:00:00 +0700

Editorial Note

Kanlaya Kaewpradit — Mon, 08 Dec 2025 00:00:00 +0700

Guidelines for Organizing Activities to Promote Moral and Ethical Development Based on the Philosophy of Buddhadasa Bhikkhu in the Course ‘A Good Person is More Important than Anything Else’ for Students at Suratthani Rajabhat University

Somjet Phiutongngam — Mon, 08 Dec 2025 00:00:00 +0700

This academic article aims to study and analyze the teachings of
Buddhadasa Bhikkhu as the central conceptual framework to present four key
issues: (1) the meaning of morality and ethics from the perspective of Buddhadasa Bhikkhu; (2) the significance of morality and ethics and the cultivation of these values among adolescents; (3) the doctrinal principles for fostering and developing morality and ethics in young people according to Buddhadasa Bhikkhu; and
(4) approaches for cultivating and enhancing morality and ethics among youth.
Keywords: Buddhadasa Bhikkhu, Moral Development, Ethical Development, Character Education Promoting moral and ethical development is of great significance in the present day, as it enables harmonious coexistence and contributes to social peace. Encouraging individuals to internalize moral and ethical values and behave righteously is no less essential than material
development. Buddhadasa Bhikkhu recognized the great importance of
morality and ethics within individuals and thus dedicated his life’s work as a Buddhist monk to promote these values, especially among youth, through his extensive body of teachings. The results of such moral and ethical
cultivation led learners to develop desirable behaviors aligned with the principle that “A Good person is more important than anything else.”

Wisdom Management in Tourism Trends: A Case Study of the Natural Tie-Dye Group in Ban Khiriwong, Nakhon Si Thammarat Province

Santichai Yammai — Mon, 08 Dec 2025 00:00:00 +0700

This academic article presents the local wisdom of natural tie-dye production practiced by the Natural Tie-Dye Group in Ban Khiriwong and explores its development within the context of contemporary tourism. Data were collected and analyzed from documentary sources and fieldwork through interviews and observations. The findings revealed that the group's tie-dye techniques stemmed from the adaptation of traditional dyeing wisdom within the community and then were creatively developed into unique patterns that harmonize with the natural environment. The production process reflects an eco-friendly and sustainable way of life. The development of the Ban Khiriwong Natural Tie-Dye Group in relation to tourism can be discussed in three aspects: 1) strengthening the group through collaborative work principles, which include conducting needs assessments, holding group meetings, selecting group leaders, acquiring knowledge, solving problems collectively, and generating and sharing income; 2) establishing a community product network for tourism, which offers advantages such as mutual support within the network as well as between the network and the wider community; and 3) implementing a marketing plan covering four areas—product, process, personnel, and place. Overall, the community’s management of local wisdom plays a pivotal role in promoting community-based tourism.

Innovative Textile Pattern Creation Through Mathematical Computation: Applying Fibonacci Techniques to Enhance Aesthetic Dimensions in Fabric Design

Tinna Udom, Chatdaw Chailow, Samila Kirisr — Mon, 08 Dec 2025 00:00:00 +0700

This research aims to 1) study the principles and techniques of the Fibonacci sequence as applied to textile pattern design; 2) develop textile patterns using the Fibonacci-based techniques to enhance aesthetic dimensions and uniqueness; and 3) inspire and provide guidelines for integrating mathematics into design and handicrafts for designers, researchers, and entrepreneurs in the textile industry. This is a research and development study. Data were collected through purposive interviews with five experts to gain in-depth insights into artistic values, design concepts, and the application of the Fibonacci sequence in the creation of textile patterns. The data were analyzed using content analysis to summarize key issues in three main areas: design process, design trends, and functional benefits of textile patterns. These designs were based on the Fibonacci sequence and the golden ratio and were created using Adobe Illustrator CS5. These designs were presented to experts for evaluation, and the most suitable pattern was selected for further development into a prototype. The selected pattern was refined based on expert scoring and feedback to ensure it reflects mathematical concepts effectively and is suitable for use in contemporary textile products.

The findings revealed that the principles and techniques of the

Fibonacci sequence can be effectively applied to textile pattern design, enhancing balance, harmony, and natural beauty. The resulting patterns are unique and reflect deep aesthetic qualities, representing a successful integration of mathematics and traditional craft. The design of the pattern, which uses the Fibonacci technique to create dimensions of beauty and uniqueness in the fabric—particularly the contemporary spiral pattern that experts

endorse—received an average score of 9.0 (S.D. = 0.63) and was noted for its continuity, symmetry, and outstanding aesthetic qualities. The application of the Fibonacci sequence in textile pattern design opens new perspectives that connect mathematics and art. The resulting patterns are not only beautiful but also conceptually meaningful, offering potential for further development across various fields of handicrafts.

The Development of a Competency Model for Creativity in Learning Management of Dramatic Art Teachers

Tarada Prasert, Sureerat Chinpong, Kanjana Trakoonvorakun — Mon, 08 Dec 2025 00:00:00 +0700

This research aims to develop a competency model that fosters creative innovation in learning management among dance teachers, utilizing a mixed-methods research approach. The sample consisted of 67 dance teachers from the Bunditpatanasilpa Institute of Fine Arts. Data were

collected using questionnaires and in-depth interviews. Key informants

included 20 administrators from the Bunditpatanasilpa Institute of Fine Arts and Colleges of Dramatic Arts. Data were analyzed using standard multiple regression and content analysis.

The research results revealed that the model of creative

competency in learning management innovation of dance teachers is the AIIT-Competency Model concept, which consists of the following

components: 1) Competency of Assessment Innovation Effectiveness in Learning Management (A); 2) Competency in Innovation and Creative

Learning Management (I); and 3) Competency in Information, Media, and Technology (IT), together with the creation of a driving mechanism for

developing competency according to the model to be more effective, namely: (1) creating motivation, both internal and external to the individual, in order for dance teachers to create a favorable attitude and the desire to develop their own competency to achieve the goals and achieve the

objectives as specified; (2) participation, in which the policy of the executives of the Bunditpatanasilpa Institute of Fine Arts emphasizes the role of

competency development through participation between dance teachers, including senior experts, national artists, mid-career experts, and the newly appointed teachers, to leverage their diverse expertise and age-related

experiences; and (3) creative thinking processes, which establish systematic and rational creative thinking procedures suitable for dance education.

Belief Symbols in the Art of Coffin Carving of the Urak Lawoi Sea People in Koh Lanta District, Krabi Province

Kanokkarn Mueangkaew, Thachamon Kamlangkuea — Mon, 08 Dec 2025 00:00:00 +0700

This research article aims to study the belief symbols in the art of coffin carving and the relationship between coffin carving and beliefs and ways of life of the Urak Lawoi sea people in Koh Lanta District, Krabi

Province, through participation in a qualitative research framework. Using symbolic behavior theory and symbolic objects in rituals, the researcher analyzes content data and presents it in a descriptive and analytical

format.

The research findings reveal that the symbols of belief in the carvings on coffins represent the relationship between humans, nature, the universe, spirits, and the afterlife. There are three main categories: 1) nature symbols (wave patterns, aquatic plant patterns, fish patterns, turtle patterns, and

seabird patterns); 2) the symbols of belief systems and ways of life (boat

patterns, star patterns, and sun and moon patterns); and 3) geometric symbols (curved line patterns, circular patterns, and triangle patterns). The research found two dimensions of the belief symbols in the art of coffin carving,

including 1) the dimension of belief in nature and 2) the dimension of belief in spirits and the afterlife. Furthermore, the coffin carvings of the Urak Lawoi sea people reflect cultural beliefs in coffin carving that have led to the

development of cultural wisdom in crafting and transmitting these beliefs through various symbolic forms, ensuring that the identity of the Urak Lawoi ethnic group continues to thrive within the community.

The Creation of Mixed -Technique Printmaking: Capturing Feelings during the COVID-19 Pandemic

Kanokwan nithirattapat — Mon, 08 Dec 2025 00:00:00 +0700

This research aimed to 1) examine the social impacts of the

COVID-19 pandemic and 2) create mixed-technique printmaking artworks that express the emotional distress caused by the COVID-19 crisis through mixed-technique prints, lithographs, material-based prints, woodcut prints, stencil prints, and paper prints. The study employed a qualitative creative research approach. Primary data were gathered from documents, investigations of printmaking artists’ practices, and field observations. The data collection process involved drawing, photographic documentation, reviewing artworks prior to the research process, technical experimentation, and producing preliminary sketches for the development of mixed techniques. The data were assessed by visual arts experts using evaluation tools focusing on content, technique, and aesthetic quality.

The results indicated that 1) the COVID-19 outbreak significantly

affected life, society, the economy, and education both globally and in Thailand. These social impacts served as a source of inspiration for creating visual artworks that document important societal events, reflect personal emotional states, and convey emotional distress. 2) Three mixed-technique printmaking artworks were produced: “Prayer to the City,” which expresses the desire for the crisis to pass and the seeking of spiritual refuge during isolation; “The Rhythm of Life and Faith,” which reflects calming the mind through nature and spiritual practice; and “The Rhythm of the City and Life,” which depicts the sense of discomfort experienced while living in high-rise buildings, along with the congestion of residential environments during a time when constant vigilance against COVID-19 infection was required.

The Study of American English Vocabulary Learning Achievement Using Gamification for Second-Year Cadets

Chayanan Jitjumnong — Mon, 08 Dec 2025 00:00:00 +0700

This research article aims to 1) investigate the learning achievement of American English vocabulary after receiving instruction through the gamification technique among second-year cadets, and 2) compare the learning achievement of American English vocabulary after learning using the gamification technique among second-year cadets across three groups: high, intermediate, and low-level learners. The study used a quantitative research method. The sample

consisted of 90 second-year cadets in the 2024 academic year, selected

using stratified random sampling. Three proficiency groups of cadets were selected: high-level, intermediate-level, and low-level English learners, with 30 cadets in each group. The research instruments included a pre-test and a post-test for English 3 (LG2103) and the American Language Course

Placement Test (ALCPT). Data analysis involves percentages, means,

standard deviations, and inferential statistics, including the independent sample t-test and one-way ANOVA.

The research findings indicated that 1) the learning achievement of American English vocabulary after the instruction using the gamification technique among second-year cadets showed an average pre-test score of 52.09 and an average post-test score of 55.90. A comparison of the mean scores revealed that the learning achievement after using the gamification technique was significantly higher than before learning at the 0.05 level. And 2) the learning achievement of American English vocabulary after using the gamification technique among second-year cadets across the high, intermediate, and low-level groups showed significant differences in average scores at the 0.05 level.

The Variation of Initial Consonant Blends /tr/ in Standard Thai as Spoken by Surat Thani Speech Community by social factors

Suphanat Detraksa, Manussanun Waramit, Kritsoopacha Kittipholwaiwingrob — Mon, 08 Dec 2025 00:00:00 +0700

The objective of this research article is to study the phonological variation of the initial consonant blend /tr/ in Standard Thai as spoken by members of the Surat Thani speech community, according to the sociolinguistic factors of gender, age, and educational background. The data were collected from 20 informants selected through purposive sampling, all of whom were native speakers of the Surat Thani dialect residing in the urban area of Surat Thani. The research instrument was a wordlist containing 20 standard Thai words with the initial consonant blend /tr/. The variants produced by the informants were analyzed using frequency and percentage, followed by a discussion of the relationship between the variants and sociolinguistic factors.

The research findings indicated that the most frequently occurring variant was [tr], the standard form, accounting for 47.75%. The second most common variant is [tɻ] (30.5%), followed by [t] (7.25%), [kɻ] (6%), [tɾ] (4.75%), and [ts] (2.25%). The seventh most frequent variants were [tsr] and [tl], each occurring at a rate of 0.5%. The least frequently occurring variants were [kʰɻ] and [tsɻ], both at 0.25%. The sociolinguistic analysis revealed that females tended to use the standard variant more frequently than males,

adolescents tended to use the standard variant more frequently than adults, and speakers with lower educational backgrounds tended to use the standard variant more frequently than those with moderate or high levels of education. These patterns reflect a tendency toward sound change in the phonological system of the Surat Thani dialect, influenced by sociolinguistic factors.

A Study of Public Perception of Becoming a Smart City in Koh Samui City Municipality, Koh Samui District, Surat Thani Province

Ubonwan Bunkaew — Mon, 08 Dec 2025 00:00:00 +0700

This research article aimed to 1) study the level of public

perception towards Koh Samui City Municipality, Koh Samui District, Surat Thani Province, becoming a smart city; 2) compare the public's perception level towards its smart city development, classified by personal factors; and 3) propose guidelines for enhancing public perception towards its smart city development. This study employed a mixed-method research design. The quantitative research involved administering questionnaires to 383 residents in the Koh Samui City Municipality area, using convenience sampling. Data were analyzed using descriptive and inferential statistics. The qualitative

research utilized in-depth interviews with 16 key informants, comprising

executives and community leaders. The data were analyzed by using

contextual content analysis.

The research findings revealed that 1) the overall public perception towards Koh Samui becoming a smart city was at a high level (𝑥̅=3.65, S.D.=0.37). The highest perceived aspect was Smart Economy (𝑥̅=3.98, S.D.=0.53), followed by Smart Living (𝑥̅=3.78, S.D.=0.43), with Smart People being the least perceived aspect (𝑥̅=3.36, S.D.=0.37). 2) The comparison of public perception showed that individuals with different ages, residencies, marital statuses, educational levels, occupations, incomes, and information channels exhibited statistically significant differences in their perception of the smart city at the 0.05 level. However, gender and length of residence in the municipality did not show significant differences in perception. 3) Four guidelines were proposed for Koh Samui City Municipality to enhance public perception: (1) fostering collective wisdom, (2) ensuring clear, comprehensive, and sincere communication, (3) building awareness through the development of smart citizens, and (4) enhancing the capabilities of personnel and

community leaders.

The Guidelines for Policy Development of the Survey, Design, Improvement, and Traffic Problem - Solving on the Highway No.37 Cha-am Bypass (Phetchaburi - Prachuap Khiri Khan)

Numphet Kimsang, Supanut Subnawin, Patcharasak Arlai — Mon, 08 Dec 2025 00:00:00 +0700

This research aims to 1) study policy formulation and development factors related to the survey, design, improvement, and traffic problem-solving; 2) investigate factors affecting policy development; and 3) propose policy development guidelines for the survey, design, improvement, and traffic problem-solving on highway No. 37. A mixed-method approach was

employed. Quantitative data were gathered through a questionnaire from 400 highway users and analyzed using percentage, mean, standard deviation, and stepwise multiple regression analysis. Qualitative data were obtained from 12 key informants, who were stakeholders involved in the policy process of surveying, designing, improving, and solving traffic problems on Highway No. 37. The data were collected through interviews and analyzed using

content analysis, with the results presented descriptively.

The research results revealed that 1) policy formulation and policy development factors for the survey, design, improvement, and problem solving of traffic were at a high level (𝑥̅=3.88, S.D.=0.84 and 𝑥̅=3.84, S.D.=0.92, respectively), 2) factors influencing policy development for the survey, design, improvement, and problem solving of traffic policy were policy evaluation (X5), policy implementation (X4), and policy approval (X3); yielding a multiple correlation coefficient of 0.875 and a predictive power of 76.60%, resulting in a regression equation Ŷ = 0.189 + 0.513(X5) + 0.291(X4) + 0.138(X3); and 3) policy development guidelines included: (a) policy

approval – engaging consulting engineering firms during the traffic survey stage to gather information for planning meetings, policy formulation, and construction design; (b) policy implementation – carrying out the construction of the main elevated roadway and organizing a roundabout traffic system underneath the bridge; and (3) policy evaluation – conducting project inception meetings to assess environmental impacts, electrical systems, and drainage systems.

Journal of Humanities and Social Sciences Suratthani Rajabhat University

Behind

List of Experts

Table of Contents

Front Part

Editorial Note

Guidelines for Organizing Activities to Promote Moral and Ethical Development Based on the Philosophy of Buddhadasa Bhikkhu in the Course ‘A Good Person is More Important than Anything Else’ for Students at Suratthani Rajabhat University

Wisdom Management in Tourism Trends: A Case Study of the Natural Tie-Dye Group in Ban Khiriwong, Nakhon Si Thammarat Province

Innovative Textile Pattern Creation Through Mathematical Computation: Applying Fibonacci Techniques to Enhance Aesthetic Dimensions in Fabric Design

The Development of a Competency Model for Creativity in Learning Management of Dramatic Art Teachers

Belief Symbols in the Art of Coffin Carving of the Urak Lawoi Sea People in Koh Lanta District, Krabi Province

The Creation of Mixed -Technique Printmaking: Capturing Feelings during the COVID-19 Pandemic

The Study of American English Vocabulary Learning Achievement Using Gamification for Second-Year Cadets

The Variation of Initial Consonant Blends /tr/ in Standard Thai as Spoken by Surat Thani Speech Community by social factors

A Study of Public Perception of Becoming a Smart City in Koh Samui City Municipality, Koh Samui District, Surat Thani Province

The Guidelines for Policy Development of the Survey, Design, Improvement, and Traffic Problem - Solving on the Highway No.37 Cha-am Bypass (Phetchaburi - Prachuap Khiri Khan)