Journal of Humanities and Social Sciences Suratthani Rajabhat University

Editorial Note

Kanlaya Kaewpradit — Tue, 25 Mar 2025 00:00:00 +0700

Front Part

Kanlaya Kaewpradit — Tue, 25 Mar 2025 00:00:00 +0700

Tablr of Contents

Kanlaya Kaewpradit — Tue, 25 Mar 2025 00:00:00 +0700

List of Experts

Kanlaya Kaewpradit — Tue, 25 Mar 2025 00:00:00 +0700

Behind

Kanlaya Kaewpradit — Tue, 25 Mar 2025 00:00:00 +0700

The Creation of Fine Arts: The Colors and Happiness of Phi Khon Nam Series

Tue, 25 Mar 2025 00:00:00 +0700

This research aims to 1) study the background and significance of the Phi Khan Nam tradition, 2) explain the creation of fine arts “The Colors and Happiness of Phi Khon Nam Series”, and 3) analyze the artwork of “The Colors and Happiness of Phi Khon Nam Series”. This research is creative qualitative research with five steps: 1) collect data by taking pictures and studying the Phi Khan Nam tradition, 2) creative process by explaining the method of creating the artwork, 3) disseminate the creative artwork by
organizing an exhibition of paintings called “Colors and Happiness of Phi Khan Nam Series” in the standard of art gallery, and 4) analyze data by
content analysis and presenting descriptive results.
The reserch results found the origin and significance of the Phi Khan Nam tradition of Ban Na Sao, Chiang Khan District, Loei Province. The Phi Khan Nam is a tradition that believes in worshiping ghosts, asking the sacred to help bring prosperity to the village, and commemorating the kindness of cows and buffaloes that help provide strength in rice farming. 2) The process of creating the painting series “Colors and Happiness of Phi Khan Nam” has six steps: 1) Making a sketch, 2) Preparing the canvas surface, 3) Applying light colors, 4) Applying dark colors, 5) Scraping and wiping the color, and
6) Glazing the picture. 3) The analysis of the painting series “Colors and
Happiness of Phi Khan Nam” found an emphasis on colors, lines, and
expressionism. The creation of fine arts technique “The Colors and Happiness of Phi Khon Nam Series” creates knowledge about emphasizing lines and colors that are scattered throughout the image and knowledge about the technique of “scraping and wiping the color” with sudden emotions that make the image move. The shape of Phi Khan Nam is reduced, so it has a semi-abstract and expressionism.

Creation and Analysis of Artworks (Paintings) in the series “Culture of Happiness”: Suratthani Chak Phra Festival

Dechvinit Sripin — Tue, 25 Mar 2025 00:00:00 +0700

This research article aims to 1) study the tradition of "Chak Phra" in Surat Thani Province, 2) create a series of paintings titled "Culture of
Happiness" based on the Chak Phra tradition of Surat Thani the research constitutes a creative inquiry within the field of artistic creation, and 3)
disseminate the "Culture of Happiness" painting series to the public. The creative research process involves 1) studying and understanding the Chak Phra tradition of Surat Thani Province, 2) Using the prototype image data that reflects impression, color, and beauty, incorporating Paul Gauguin's idea that "color" is like musical sound that resonates. It is the most ordinary thing, but it results in something difficult to describe with words, which is its inner force to create a painting, and 3) exhibiting the "Culture of Happiness"
painting series to the public.
The research findings indicate that 1) The Chak Phra tradition is a local custom of the southern Thai people that has been practiced since the Srivijaya period. It is a Buddhist tradition observed one day after the end of the Buddhist Lent, on the first waning moon of the 11th lunar month.
Buddhists gather to place Buddha images on a ceremonial vehicle such as a boat, car, or float known as "Phanom Phra Boat" and parade it through the streets. This practice is believed to bring blessings and happiness according to ancient beliefs. 2) The creative process resulted in seven oil paintings on canvas, each measuring 60x80 cm: 1) "Happiness of the Dancer at the Boat's Bow", 2) "Joy of Unity", 3) "Happiness of the Long Drum", 4) "Happiness
Beyond Sight", 5) "Rhythm of Happiness", 6) "Smiles of the Blue Dancer", and 7) "Night of the Eleventh Moon" along with the conceptual ideas behind them. 3) The dissemination of the "Culture of Happiness: Surat Thani Chak Phra Tradition" painting series to the public at the Srivijaya Art Gallery,
Faculty of Humanities and Social Sciences, Surat Thani Rajabhat University, has increased awareness and appreciation of the long-standing cultural heritage.

The Syncretism of Chinese and Local Beliefs: A Case Study of Phra Suea Mueang Shrine and Pho Than Muang Thong Shrine, Nakhon Si Thammarat Province

Uma Sinthuset — Tue, 25 Mar 2025 00:00:00 +0700

The purposes of the research article are to 1) examine the characteristics of the syncretism of the Chinese and 2) analyze the factors in the syncretism of Chinese and local beliefs. This study is qualitative research based on documentary research data and fieldwork. The selection of informants in purposive sampling includes 1) 7 members of the administration of the shrine committees and 2) 10 people believers and people who know these shrines—creating content analysis and presenting by descriptive analysis.
The results showed that there were three characteristics of syncretism. Firstly, there was a combination of the beliefs in Bentougong (本头公), a Chinese deity, and local deities. Secondly, there were local statues of deities in Chinese shrines. Lastly, there was a fusion of diverse religious beliefs shown in traditions and rituals during annual festivals. There were three factors in syncretism. Firstly, there were Chinese and local deities in the same context. Secondly, Environmental geography. Lastly, the Administration of the shrine committee. The syncretism of different beliefs shows how these two groups of people could live peacefully in a multicultural society. Besides that, syncretism also becomes a new wisdom that develops from the dynamic of folk culture.

Metafiction Writing Techniques in Arnakhet Novel by Nithi Nithiveragul

Ornampai Nabsib, Trisilpa Boonkhachorn — Tue, 25 Mar 2025 00:00:00 +0700

This research article aimed to study metafiction as a literary writing technique in the novel Arnakhet by Nithi Nithiveragul, first published in 2021. This qualitative research used metafictional writing techniques as a
conceptual framework. It selected one novel that used metafiction as the main story writing technique, and contemporary literature was first
published between 2013 and 2021. This research uses the novel analysis method that utilizes metafiction as a literary technique to reveal the artificial language of narrative.
The research results show that metafiction is a story-writing
technique that realizes the fictional being of literature. The novel employs three techniques. First, the process of writing literature is revealed through the discussion of voices in the writer’s mind. The writer also selects stories from many composed and edits them as parts of the fictional writing.
Second, showing awareness of being a character composed by the writer. Third, literary criticism is performed by disputing the author’s status and criticism of writing this novel based on the convention of writing. Analyzing metafiction as a writing technique used in this novel confirms the state of the world within fiction and makes the readers aware of the fictional world from the writer’s construction of ideas, implying the rebuttal to the realist literary ideology.

Promoting of Creative Tourism Based on Community Participation in Surin Province

Chokdee Kuthaweekul, Chawalee Na Thalang — Tue, 25 Mar 2025 00:00:00 +0700

This research article aimed to 1) study the components of tourism (10A's) and the component of creative tourism destination management,
2) study the community participation process in promoting creative tourism, and 3) present guidelines for promoting creative tourism based on community participation in Surin Province. This qualitative research used in-depth interviews with 22 key informants from the government sector, private sector/entrepreneur, community sector, and academic sector. This article analyzes the data by examining the triangular data and SWOT Analysis, TOWS Matrix.
The results found that 1) the tourism components (10A’s) in Surin Province are outstanding in six elements: attraction, accommodation,
amenity, activity, atmosphere, and amiability, and four elements of tourism improvement: accessibility, ancillary, availability, and authority. As a component of creative tourism destination management, Surin Province has many communities with the potential to support creative tourism activities. Communities are willing to cooperate in organizing various tourism activities, which can create impressive tourist experiences. 2) Community participation involves holding meetings to propose tourism activities, dividing responsibilities based on the expertise and resources available in each family, determining the proportion of profit sharing, recording tourist statistics, recording income and expenses, and holding meetings to report problems after organizing activities. The community receives assistance and advice from relevant agencies. 3) Guidelines for promoting creative tourism based on community participation: Propose guidelines for SO strategies, WO strategies, ST strategies, WT strategies, and 14 strategies. The SMART Model is a new way of thinking about things. It includes S (Synergy), which means that the public, private, and community sectors should work together; M (Marketing), which means that marketing and communication should be integrated; A (Activity), which means tourism activities; R (Resource), which means tourism staff; and T (Training), which means training for tourism staff.

The Study of Achievement in Practicing the Jazz Saxophone Improvisation of Students in Surat Thani Educational institution

Patarapong Lohawichan — Tue, 25 Mar 2025 00:00:00 +0700

The objectives of this research were to 1) investigate achievements of improvisational saxophone training among students in schools in Surat Thani province and 2) examine the satisfaction levels regarding the
outcomes of improvisational saxophone training among students in schools in Surat Thani province. The study employs an Quantitative Research,
utilizing a targeted sample group of 40 students from schools in Surat Thani province. Research tools include tests measuring the efficacy of improvisational saxophone training and surveys assessing satisfaction levels. Data is collected through tests and surveys and analyzed using statistical methods, including mean (𝑥̅), standard deviation (S.D.), and dependent T-test statistics. The quality of the research instruments was verified using the Index of Item-Objective Congruence (IOC) with a value of 0.75. The research concludes with a
descriptive analysis of the findings.
The study results are as follows: 1) regarding the students'
proficiency in performing improvisational saxophone in Surat Thani province, in 9 skills, it was found that the pre-training proficiency level was moderate with a mean of (𝑥̅= 2.71, S.D. = 0.84), while the post-training proficiency level was high with a mean of (𝑥̅= 3.59, S.D. = 0.90). The statistical
significance of the improvisational saxophone training efficacy among
students in Surat Thani province was at the 0.05 level, more significant than the pre-training test results. 2) Concerning the satisfaction levels regarding the knowledge acquired from the activities taught in the improvisational saxophone practice among students in Surat Thani province, the pre-training satisfaction level was moderate with a mean of (𝑥̅= 3.03, S.D. = 0.64). In contrast, the post-training satisfaction level was high, with a mean of (𝑥̅= 4.22, S.D. = 0.59). Achieving standardized results in improvisation requires an understanding and consistent practice until proficiency is developed,
allowing further development of improvisation for pieces with different
musical characteristics, including the chord progression of jazz songs.

Communication for Creating Good Governance Organization of Administrators of Local Administrative Organization

Tue, 25 Mar 2025 00:00:00 +0700

The objective of this research article was to examine 1) policy-making and communication plans for creating good governance organization of
administrators of local administrative organizations, 2) implementation and evaluation of communication for creating good governance organization of administrators of local administrative organizations, and 3) guidelines for developing communication for creating good governance organization of administrators of local administrative organization. It was qualitative
research, selecting a target group of 35 key informants with a purposive
sampling. These key informants had to be directly involved in the organizational communication process of the policy, planning, implementation, and
evaluation levels within four local government organizations that received an award for good governance in the fiscal year 2022, including municipality, city municipality, sub-district municipality, and sub-district administrative organization. The key informants were divided into nine groups. The data was collected through in-depth interviews, for which a structured interview form was utilized. The results of the descriptive analysis were presented.
The result of reserch found that 1) the communication policy and plans for creating good governance organization of administrators of local
administrative organizations emphasized the participation and communication covering the entire organization. 2) Communication implementation was based on five factors of the communication principles: two-way communication, participation, communication activities, and communication strategies. Moreover, evaluation consisted of 4 important methods: discussions, question-and-answer sessions, feedback, and pre-and post-assessments. 3) The guidelines for
developing communication to create good governance organization of
administrators of the local administrative organization included 10 aspects, comprising content-focused communication, communication strategies,
proactive communication, communication to enhance the organization’s image, stakeholder participation, communication implementations which relied on the determination of frequency, the communication which
combined use of traditional and social media, the establishment of a
communication organization as communication or public relation center,
hiring knowledgeable personnel, and the appointment of personnel with experts overseeing evaluation.

A Study of Work Performance Factors Affecting on The Organizational Commitment of The College of Innovation and Management Personnel, Suan Sunanda Rajabhat University

Tue, 25 Mar 2025 00:00:00 +0700

This research aims to study 1) the levels of operational factors and organizational commitment and 2) the factors influencing organizational commitment among personnel at the College of Innovation and Management, Suan Sunandha Rajabhat University. The study employed a quantitative

research methodology, using questionnaires to collect data from 130

academic and support staff members. Data analysis techniques included descriptive statistics, correlation coefficient, and stepwise multiple regression analysis.

The findings revealed that 1) the levels of operational factors and organizational commitment were high, and 2) the factors significantly

influencing organizational commitment (p < 0.01), in order of importance, were teamwork and participation, ethical conduct, creativity, and visionary leadership for change.

Recommendations for applying the research results include developing training programs to enhance teamwork skills, establishing organizational ethical guidelines, promoting a culture conducive to creativity, developing visionary leadership, and designing a performance evaluation system aligned with the four identified factors. These measures aim to enhance work efficiency and organizational commitment among personnel in higher education

institutions.

Human Resource Development Model Based on the Deming Cycle Approach of Phetchaburi Municipality, Mueang Phetchaburi District, Phetchaburi Province

Chonlanat Chankhiao, Sopaporn Klamsakul, Supanut Subnawin — Tue, 25 Mar 2025 00:00:00 +0700

This research article aims to 1) study the level of human resource development in Phetchaburi Municipality, 2) study the quality management factors (PDCA) that affect the development of human resources in Phetchaburi Municipality, and 3) propose experiment a human resource development model based on the principles of quality management (PDCA) that is suitable for Phetchaburi Municipality. Data were collected using mixed methods
research: quantitative research using a questionnaire from the sample group of 181 staff in Phetchaburi Municipality and qualitative research using in-depth interviews with key informants, including eight executives. Data were analyzed using percentage statistics, mean, standard deviation, multiple regression, and content analysis.
The results of the research found that 1) The overall level of human resource development of Phetchaburi Municipality is at a high level (𝑥̅ = 4.11, S.D. = 0.50), 2) The Deming Cycle factors that affect human resource development of Phetchaburi Municipality, including planning and the audit aspect is statistically significant at the 0.05 level, and 3) an experiment in human resource development model according to the principles of the Deming Cycle (PDCA) of Phetchaburi Municipality Mueang Phetchaburi District Phetchaburi Province the appropriate model is“TEDLPC Model”consisting of Training (T), Education (E), Development (D), Learning (L), Plan (P), and Check (C), that is, the appropriate model for human resource development of Phetchaburi Municipality. There must be planning in terms of budget and methods, including surveying the needs of personnel for self-development, and an evaluation committee was appointed to evaluate human resource development results and then use it to find a way to solve the problem. The model can be applied to develop the agency's human resources to benefit the organization.

Public Service Quality of Hua Hin Municipality, Prachuap Khiri Khan Province

Suthanya Yimlamai, Phachara Sartngern — Tue, 25 Mar 2025 00:00:00 +0700

This research article aims to 1) study the level of service quality of Hua Hin Municipality to the public, 2) Compare the relationship between personal characteristics and service quality of Hua Hin Municipality, 3) study the causal relationship between factors in service provision and the quality of service of Hua Hin Municipality to the public, and 4) study the guidelines for developing the quality of service of Hua Hin Municipality to the public. The research used mixed methods. The sample consisted of 400 community representatives living in Hua Hin Municipality. Use questionnaires as a tool for collecting data. The key informants were eight community leaders.
In-depth interviews were used as the research tool. Data were analyzed
using percentages, frequency distributions, means, standard deviations,
multiple regression, and content analysis.
The research results found that 1) The overall quality of public
service of Hua Hin Municipality is at a high level, with an average value
(𝑥̅= 3.88, S.D. = 0.65). 2) Different personal characteristics have different
opinions on the quality of public service in Hua Hin Municipality. 3) Factors affecting the quality of service, service process, and service recipients’
expectations have a logical relationship with the quality of public service of Hua Hin Municipality with a statistical significance level of 0.001. Officers’ performance has a logical relationship with the quality of public service in Hua Hin Municipality, with a statistical significance level of 0.05. 4) The
guidelines for developing the quality of public service in Hua Hin
Municipality found that factors in the service, service process, service
recipients’ expectations, and service personnel should be applied to
develop the quality of service as follows: sufficient space and parking should be prepared; continuous training should be given to officers on service provision; officers should be ready to provide services to the public with
willingness, enthusiasm, promptness, care, and attention dedication; and officers should be allocated with skills, knowledge, and abilities that are in line with their positions and duties.