Journal of Humanities and Social Sciences Suratthani Rajabhat University

Behind

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Editorial Note

2026-06-23T13:16:07+07:00

Front Part

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2026-06-23T13:17:25+07:00

List of Experts

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The Study of History, Culture, Traditions, Beliefs, Wisdom, Food Identity of Overseas Chinese People in Nakhon Si Thammarat and Trang Provinces

2026-01-28T14:32:12+07:00

This study aims to 1) investigate the historical background, cultural traditions, beliefs, local wisdom, and food identity of Overseas

Chinese People in Nakhon Si Thammarat and Trang Provinces; 2) develop a historical and cultural database encompassing traditions, local wisdom,

beliefs, and the food identity of Overseas Chinese People in these

provinces; and 3) create a cultural map presenting historical, cultural,

traditional, wisdom-based, belief-oriented, and identity-related information concerning Chinese ethnic cuisine in Nakhon Si Thammarat and Trang

Provinces. This study employed a qualitative research approach. Data were collected throughin-depth interviews and focus group discussions with knowledgeable informants in Chinese cuisine, consisting of 15 participants from each of four areas (totaling 60 informants), as well as seven Chinese food entrepreneurs across the four study areas.

The findings revealed that 1) Historically, large-scale Chinese

migration into southern Thailand occurred during the reign of King Rama V. This period coincided with restrictions in the Malay states that limited land ownership for non-Malays, while Thailand was undergoing railway

expansion, the development of tin mining, and the cultivation of para

rubber as a new economic crop. The arrival of Chinese migrants led to

cultural integration among different Chinese sub-ethnic groups and between Chinese settlers and local Thai communities. As a result, similar Chinese cultural traditions are evident across the four study areas—Mueang District and Huai Yot District in Trang Province, and Na Bon District and Thung Song District in Nakhon Si Thammarat Province—particularly the Vegetarian

Festival, Chinese New Year, and Qingming Festival. Regarding local wisdom, beliefs, and ethnic food identity, both provinces share similar culinary

traditions. For example, in Trang Province and Na Bon District of Nakhon Si Thammarat Province, roasted pork is offered during funeral or cremation rites before burial or cremation and is later served to guests attending the ceremony. Rice vermicelli is also commonly served to guests, which differs from practices in Thung Song District. In everyday life, culinary practices among different Chinese sub-ethnic groups vary in terms of ingredients,

seasonings and food presentations. 2) The development of the digital

historical and cultural database resulted in a modern, accessible platform that can be readily utilized. The database is presented through a website and a YouTube platform and 3) the cultural map was designed to represent the ethnic identity of Chinese communities in each area through video clips of restaurants included in the study. Users can scan QR codes to view the videos, with clearly identified geographic coordinates and contact

information for each establishment.

A Study of Folklore and Folk Plays as Intangible Cultural Heritage for the Promote Cultural Tourism in Kwan Phueng Ceremony of Sri Khiri Mat Subdistrict, Khiri Mat District, Sukhothai Province

2025-11-19T11:35:49+07:00

This research studied 1) traditional Kwan Phueng

ceremony folk performance; 2) roles and functions of folklore in the

presentations; and 3) ceremony-related cultural tourism promotion

strategies. The study framework comprised folklore roles and functions,

cultural tourism and resource management in Si Khiri Mat subdistrict, Khiri Mat district, Sukhothai Province. Three key informants groups included:

1) ritual performers; 2) folk performance participants; and 3) ceremony

attendees, chosen by purposive sampling. Data collected by interview and focus group was analyzed by content analysis and descriptive narrative analysis.

Results identified three types of folk performances: 1) the father, mother, and child bee; 2) bee thief game; and 3) Ting Noi dance. Four roles and functions of folklore follow: 1) entertainment; 2) preserving accepted sociocultural behavior patterns; 3) explaining group identity and cultural rituals; and 4) promoting the restoration of natural and cultural ecosystems. Strategies to promote cultural tourism: 1) integrated participation by all stakeholders; 2) boosting awareness and accessibility of cultural information through diverse communication channels; and 3) organizing creative cultural learning activities.

“Nipa Palm” Culture to Promote Cultural Tourism: A Case Study of Bang Bai Mai Sub-District, Muang District, Surat Thani Province

2025-06-25T13:46:45+07:00

This research aims to 1) study the cultural resource “Nipa Palm” in Bang Bai Mai Sub-district, Muang District, Surat Thani Province, and 2) study the wisdom of using “Nipa Palm” and develop the wisdom of using “Nipa Palm” as a cultural tourism source. This research is qualitative research,

collecting relevant documents and field data by using observation methods, in-depth interviews, and organizing focus group meetings, analyzing

qualitative data, and presenting the research results using descriptive analysis.

The results found that 1) the cultural resource “Nipa Palm” in Bang Bai Mai Sub-district, Muang District, Surat Thani Province, has been an

integral part of the community since people first settled in the area, in

accordance with the theory of cultural ecology and adaptation to the

environment, with the natural environment as a condition for living, because Bang Bai Mai Sub-district has a lot of Nipa Palm trees, and 2) the wisdom of using “Nipa Palm” has been accumulated and passed down, and various parts of Nipa Palm have been used in an integrated way of life from the past to the present. The utilization of the “Nipa Palm” encompasses the use of its roots, stems, rachis, leaves, branches, spadix, flowers, and fruits. This

reflects local wisdom applied in daily life, including its roles as food, a source of livelihood, building material for housing, and raw material for household items. Furthermore, this traditional knowledge has been

developed into a cultural tourism resource. Two important development approaches were found: (1) the development of wisdom in using “Nipa Palm” in the traditional way and (2) the development of other components. The development of wisdom in using “Nipa Palm” is the development of knowledge about Nipa Palm, learning resources and products from “Nipa Palm” by creating learning points, developing of other components focusing on human development, public relations, product and souvenir production, tourism activities and the establishment of a community museum.

Factors Affecting the Opportunities for Myanmar Migrant Children to Access Educational Rights in Laem Nok Community, Pattani Province

2025-12-02T11:44:15+07:00

This research article aims to study the factors affecting access to educational rights of Myanmar migrant children in the Laem Nok community, Pattani Province, under the Thai education system. The study employs qualitative research methodology. Research tools and data collection

included in-depth interviews and group discussions with various key

informants. Content analysis is used and research findings are presented descriptively.

The research findings revealed that there are 5 major factors

affecting opportunities for accessing educational rights of Myanmar migrant children in Laem Nok community: 1) Parents as migrant workers-the right to enroll in school depends on parents' decisions, influenced by employers and the Raks Thai Foundation as information providers. Work in the fishery industry provides sufficient income to create residential stability, enabling transnational children to study continuously until graduation. 2) Students- migrant children with alien identification cards can access all rights. Conversely,

migrant children without cards, despite being granted the right to enroll, are denied their rights upon graduation and do not receive educational

certificates. 3) Educational agencies - operations aligned with national

education policies and school educational management that takes migrant children into consideration help facilitate easier access to educational rights. 4) Labor networks and private organizations - the Raks Thai Foundation helps migrant children gain the right to enroll in Thai schools by serving as Thai language interpreters and translating documents such as birth

certificates. And 5) Community environment - this is the only factor that prevents migrant children from accessing educational support in the

community, due to lack of community participation and ethnic prejudice. It was also found that access to educational rights for migrant children is still imperfect because some factors lack understanding of educational laws and participation in operations. Therefore, the findings of this research lead to policy recommendations for relevant agencies to establish flexible and adaptable guidelines to enable migrant children to access their right to

education without violating the law.

A Model of Cooperation Between the Community and the Subdistrict Social Assistance Center in Developing the Quality of Life of the Elderly in Prachuap Khiri Khan Municipality, Prachuap Khiri Khan Province

2024-10-09T08:15:01+07:00

The objectives of this research were to 1) study the level of

cooperation between communities and sub-district social assistance centers in developing the quality of life of the elderly, 2) study the cooperation between communities and sub-district social assistance centers that affect the development of the quality of life of the elderly, and 3) propose a model of cooperation between communities and sub-district social

assistance centers in developing the quality of life of the elderly using mixed-method research. The sample group consisted of 352 elderly people in Prachuap Khiri Khan Municipality. A questionnaire was used as the data collection tool. The key informants were 8 community representatives and 8 sub-district social assistance centers, totaling 16 people. In-depth

interviews were used as the data collection tool. Data were analyzed using percentages, frequency distributions, means, standard deviations, multiple regression, and content analysis.

The results of the research found that 1) The level of cooperation between the community and the sub-district social assistance center and the level of quality of life development for the elderly was at a high level overall, with means (𝑥̅= 3.99, S.D.=0.53) and (𝑥̅=4.10, S.D.=0.52). 2) The

cooperation between the community and the sub-district social assistance center that affected the development of the quality of life of the elderly included planning, implementation to achieve the goals, and monitoring and evaluation, with statistical significance at the 0.05 level. 3) The model of cooperation between the community and the sub-district social assistance center in developing the quality of life of the elderly was the “PGMPPSE Model”, meaning that it required cooperation between the community and the sub-district social assistance center in 3 aspects to effectively develop the quality of life of the elderly as targeted: 1) Planning: There should be a budget plan. 2) Implementation: To achieve the goals, there should be

cooperation in organizing activities. 3) Monitoring and evaluation: There should be monitoring and evaluation of the development of the quality of life of the elderly. This can be used as a mechanism for driving the area to focus on holistic social development, strengthening the participation of

local administrative organizations, communities and network partners, as well as empowering target groups, communities and the public so that they can rely on each other and develop their quality of life sustainably.

A Corporate Social Responsibility (CSR) Leadership Model for Small and Medium-Sized Enterprises (SMEs) in the Manufacturing Industry of Samut Sakhon Province

2026-03-06T15:19:09+07:00

This study aimed to: (1) examine leadership characteristics and
behaviors that contribute to the success of corporate social responsibility (CSR) implementation in small and medium-sized enterprises (SMEs); (2) analyze the role of leadership in shaping organizational systems and
readiness (ORG) and stakeholder participation (PART); (3) investigate the
constraints faced by SMEs in implementing CSR; and (4) develop and
empirically test a CSR leadership model (RL–ORG–PART–RESULT/SLO)
appropriate to the context of SMEs in Samut Sakhon Province. This research employed a sequential exploratory mixed-methods design. In the
qualitative phase, data were collected through in-depth interviews with 14 key informants to synthesize the core components of leadership,
organizational systems, stakeholder participation, and CSR outcomes. In the quantitative phase, data were collected from 317 employees of
manufacturing SMEs using a validated and reliable questionnaire and
analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM).
The findings indicate that leadership conducive to successful CSR implementation is characterized by integrity, transparency, community
orientation, long-term social and environmental perspectives, and open communication. Responsible leadership (RL) positively influenced
organizational systems and readiness (ORG) and stakeholder participation (PART), which in turn positively influenced CSR outcomes, sustainability, and social acceptance (RESULT/SLO), and acted as significant mediators. SMEs also faced key constraints, including limitations in resources, time, technical knowledge, and the lack of systematic CSR monitoring and evaluation mechanisms. The structural model demonstrated a good fit and explained 76.1% of the variance (R² = 0.761), highlighting the critical role of responsible leadership, organizational systems and readiness, and stakeholder
participation in enabling CSR to support sustainability and function as a
social license to operate.

Guidelines for Implementing the No Gift Policy Efficiency in Udon Thani Provincial Administrative Organization

2025-03-21T16:56:19+07:00

This research aims to 1) study the relationship between factors

affecting the implementation of the “No Gift Policy” and the success of the implementation of the “No Gift Policy” of the Udon Thani Provincial

Administrative Organization, 2) study factors affecting the success of the implementation of the “No Gift Policy” of the Udon Thani Provincial

Administrative Organization, and 3) propose guidelines for increasing the

efficiency of the implementation of the “No Gift Policy” in the Udon Thani Provincial Administrative Organization. The research method was a

mixed-method research, consisting of the following populations: civil

servants, contract employees, and employees of the Udon Thani Provincial Administrative Organization, who were selected as a sample of 247 people. The statistics used for data analysis are Pearson’s correlation coefficient and stepwise multiple regression analysis, and qualitative research. The key

informants consisted of 5 senior executives and department heads, selected using purposive sampling. Data were collected using interviews and content analysis and descriptive analysis.

The research results found that 1) The factors affecting the

implementation of the “No Gift Policy” overall have a moderate positive relationship with the success of the implementation of the “No Gift Policy” at a statistically significant level (0.01). 2) The factors affecting the success of the implementation of the “No Gift Policy” include measures of rewards and punishments, attitudes of policy implementers, leadership, policy monitoring and evaluation, and communication, at a statistically significant level (0.001). All 5 factors affect the success of the implementation of the policy by 75 percent (Adj. R2 = 0.750). 3) The guidelines for increasing the efficiency of the implementation of the policy have 5 issues: measures of rewards and punishments, attitudes of policy implementers, leadership, policy monitoring and evaluation, and communication.

A Virtual Sculpture for the Feeling of Living (Bios-Art)

2026-02-19T09:18:52+07:00

This research, titled Virtual Sculpture and the Sense of Living

(Bios-Art), is a qualitative study employing a practice-led research

methodology in visual arts. The objectives are threefold: (1) to present

conceptual ideas that emphasize the values of love, warmth, and

humanity's inherent essence in living a balanced life; (2) to develop a

creative process in sculptural practice that effectively integrates with these concepts; and (3) to communicate and share artistic outputs for the

advancement of knowledge among students, scholars, and the general

public. The research process was conducted in three phases: (1) study and investigation, (2) analysis and conceptual sketching, and (3) creative

production of sculptural works, followed by exhibition and publication.

The findings indicate that the resulting sculptures effectively

convey emotions, conceptual ideas, and formal qualities, while

demonstrating a coherent integration of artistic techniques and methods that align with the overarching theme of human balance. The creative

process demonstrated a systematic development of ideas, informed by imagination, theoretical frameworks, and principles of visual art, contributing to the advancement of knowledge in sculptural practice. The study

produced five sculptural works under the Bios-Art theme, which explore contemporary life in the context of technological development. Although the works recognize the importance of technology, they emphasize the

necessity of its measured use to maintain harmony with human nature. The works were selected for a national rotating exhibition at the National Gallery, National Museum, in March 2026, and the research article has been

published in a peer-reviewed national academic journal.

The Underlying Mechanisms of Emotional Intelligence and Organizational Citizenship Behavior in Transmitting the Influence from Workplace Wellness to Job Performance under Self- Reliance Development

2026-02-17T14:19:12+07:00

This research aimed to: 1) examine workplace well-being (WWL), job performance (JP), emotional intelligence (EQ), organizational citizenship

behavior (OCB), and self-reliance development (SRD) in organizations through both documentary and empirical approaches, and 2) test a

structural equation model in which workplace well-being (WWL) has direct effects on job performance (JP) and indirect effects through emotional

intelligence and organizational citizenship behavior (OCB) as mediating

variables, conditional on self-reliance development as a moderating

variable, termed a moderated mediation model. This quantitative research collected data from 220 private sector employees in Bangkok Metropolitan Area through online questionnaires distributed to 400 individuals. The model was analyzed using SmartPLS 4.

The findings revealed that: 1) The levels of workplace well-being (𝑥̅= 3.32), job performance (𝑥̅= 3.29), emotional intelligence (𝑥̅= 3.46),

organizational citizenship behavior (𝑥̅= 3.48), and self-reliance development (𝑥̅= 3.32) were moderate to moderately high on average (3.29-3.48). The coefficient of variation (CV) was relatively high, ranging from 0.29 to 0.34, indicating that employees had varying opinions on these matters, though within acceptable levels. 2) Workplace well-being had a direct effect on job performance, with a significant total effect (TE = 0.330, t = 7.040, p < 0.01), considered moderate (Cohen, 1988: 79). A TE greater than 0.20 suggests that other factors may jointly mediate the effect. When emotional intelligence and organizational citizenship behavior were introduced as mediating

variables, the total effect decreased by 58%, from 0.330 to a direct effect of 0.140 (DE = 0.140, t = 2.560, p < 0.05), indicating that workplace well-being continued to have a positive direct effect on job performance. 3) Self-reliance development functioned as a moderator with negative effects, negatively impacting both the direct effect of workplace well-being on job

performance (β = -0.093, p = 0.034) and the indirect effect of workplace well-being on job performance through emotional intelligence (β = -0.118, p = 0.002). This indicates that as employees' self-reliance development

increases, the effect of workplace well-being on job performance

diminishes. These findings suggest that although organizational initiatives

promote well-being (such as Happy 8) positively impact job performance, they represent external factors and extrinsic motivation. Internal

psychological factors such as self-reliance development-including attitude and skill adjustment, skill development, learning, resource management, communication, and organizational culture-are more important. When

employees have high self-reliance development (SRD), the effect of

workplace well-being (WWL) on job performance (JP) decreases.

Political Information Seeking from Information Sources of Youths in Three Southern Border Provinces, Thailand

2025-06-04T08:38:55+07:00

This research aims to study the level of political information seeking and compare religions and living places with the political information
seeking of youths in three border provinces in Southern Thailand. The
research was based on surveying, and a self-constructed questionnaire was administered to a sample of 330 youths aged 18 to 25 years who lived in the following three provinces consisting of Pattani, Narathiwat, and Yala. The group was obtained by accidental sampling with a simple random sampling method, and the data was statistically analyzed. The results demonstrated that: 1) Most of the youths were Islamic and were school or university
students. Their political information seeking was, in general, at a high level. Most sought the information on the Internet, followed by political
information sources and individual information resources. 2) A comparison based on religion and place of residence indicated that Muslim and Buddhist youths differed significantly in their use of mass media and political
information sources (p < .05). However, no statistically significant difference was found in political information-seeking behavior between youths living in urban and rural areas (p > .05). The research results reflect the knowledge and understanding of youths regarding political information sources. The findings can be used to develop information that better responds to youths’ needs and to promote appropriate information-seeking behaviors, as well as accurate knowledge and understanding of Thailand’s political context.

Air, Words, and Power: A Corpus-Based Critical Discourse Analysis of PM2.5 in Thai English-Language News Media

2025-09-12T15:19:31+07:00

This research article aims to investigate how PM2.5 air pollution is discursively constructed in Thai English-language news media through a corpus-based critical discourse analysis. Grounded in Fairclough’s
three-dimensional framework, the study analyzed online news articles from Bangkok Post, Thai PBS World, and The Nation Thailand. The results revealed that the textual dimension featured seven semantic categories that emerged in keyword analysis, indicating themes of 1) environmental impact and
pollution terminology, 2) geographical and spatial references, 3) scientific measurement and quantification, 4) governmental, administrative, and
reporting entities, 5) social, economic, and environmental response,
6) technological and scientific infrastructure; and 7) agricultural activity and land use. Collocation and modality further revealed discursive patterns that emphasized technocratic control, government responsibility, and individual obligation. The discourse practice dimension indicated production level to show a strong dependence on government-affiliated actors and scientific agencies as primary sources, distributional level that follows a streamlined format suited for online consumption, and consumption level to inform both domestic audiences and international stakeholders monitoring Thai governance. At the sociocultural dimension, four dominant ideological
tendencies were identified: 1) a technocracy, 2) a state-centered authority and political legitimacy, 3) a normalization of environmental risk, and
4) a regional attribution and environmental nationalism. This study
contributes critically to environmental discourse research by revealing how linguistic patterns and institutional sourcing naturalize unequal power
relations between the state, science, and the public in Thailand’s PM2.5 discourse.

A A Model For Developing A Cultural Heritage-Driven Learning City To Enhance The Quality Of Life Of Citizens In Nakhon Si Thammarat Municipality

2025-12-02T14:30:21+07:00

This research aims to 1) assess the lifelong learning characteristics of citizens, 2) explore how to enhance the quality of life of community learning organizers, 3) develop a model for a cultural heritage-driven

learning city, and 4) formulate policy recommendations for the

development of the cultural heritage learning city in Nakhon Si Thammarat Municipality. This study employed Participatory Action Research (PAR)

integrated with mixed methods, focusing on community-based learning

processes involving 30 participants, including local wisdom teachers,

community leaders, and key community actors, while assessing both their lifelong learning characteristics and quality of life using the WHOQOL-BREF instrument. The proposed model was developed through a participatory

action research process, synthesizing findings from community workshops, in-depth interviews, and stakeholder engagement. Findings highlight the vital role of community leaders in facilitating learning processes and preserving local knowledge. Collaborative learning helped foster continuity and

engagement across generations. Participants showed improved quality of life in physical, psychological, social, and environmental domains, with gender and community roles significantly influencing outcomes. Policy recommendations stress the importance of continuity, participatory engagement,

intergenerational knowledge transfer, and cross-sector collaboration. The proposed model offers a people-centered approach that can be adapted by other cities aiming to promote sustainable cultural and social development through inclusive learning ecosystems.

Emotions, Yearnings, and Attire: Artistic Devices from Lilit Taleng Phai in Contemporary Fashion Design

2025-07-07T16:49:16+07:00

This academic article aims to study the clothing design of ISSUE’s “Flower Poem Collection 2011” and “Men’s Fashion Week 2011 in

Singapore” collections. The designer indicated that the design was inspired by Thai literature “Lilit Taleng Phai,” authored by Supreme Patriarch Prince Paramanujitajinorasa. The study analyzed the literary text of Lilit Taleng Phai to identify its values and distinctive characteristics, then analyzed the

connections with fashion design to identify which values and distinctive features appearing in the literature were used as inspiration for clothing design, and presented the findings through descriptive analysis. The analysis reveals that the costume design of ISSUE fashion house’s “Flower Poem Collection” at Siam Paragon Bangkok International Fashion Week 2011 and “Men's

Fashion Week Collection 2011 in Singapore” incorporated inspiration from Lilit Taleng Phai literature in the following ways: 1) Men’s clothing design can be categorized as follows: 1.1) Incorporating traditional beliefs about Sak Yant tattoos by printing the tattoo patterns onto fabrics that fit closely to the body, creating the illusion of real tattoos. 1.2) Designing by adapting traditional attire elements, that is, using Rad, Chai Kraeng, and Chai Wai into contemporary suits. 1.3) Designing based on military uniforms, reflecting the main characters in the literary work Lilit Taleng Phai. Meanwhile, women’s clothing design can be categorized as follows: 2.1) Designing with floral

patterns that appear in the lament verses in the Nirat-style passages.

2.2) Designing with woven patterns that correspond to the emotional

interweaving between the Crown Prince of Burma and his beloved in his reminiscences. 2.3) Designing the finale costume in the style of war elephant regalia, corresponding to the concluding scene of the elephant battle

between King Naresuan and the Burmese Crown Prince. For both men’s and women’s clothing, the designer selected the same color palette – earthy tones, that is, brown, green, and gray – which evoke a sense of closeness to nature. These colors connect directly to the natural settings depicted in Lilit Taleng Phai.