Journal of Humanities and Social Sciences Suratthani Rajabhat University https://so03.tci-thaijo.org/index.php/jhsc <table width="680"> <tbody> <tr> <td width="680"> <p> วารสารมนุษยศาสตร์และสังคมศาสตร์ มหาวิทยาลัยราชภัฏสุราษฎร์ธานี เป็นวารสารวิชาการที่มีมาตรฐานตามเกณฑ์วารสารวิชาการระดับชาติ จัดพิมพ์เผยแพร่เพื่อส่งเสริมให้คณาจารย์ นักวิชาการ นักวิจัย นิสิต นักศึกษา และผู้ที่สนใจ ได้ศึกษาค้นคว้าวิจัยและเผยแพร่ผลงานทางวิชาการ ตลอดจนเป็นพื้นที่สำหรับการแลกเปลี่ยนข้อคิดเห็นทางวิชาการทางด้านมนุษยศาสตร์และสังคมศาสตร์ และศาสตร์อื่น ๆ ที่เกี่ยวข้อง</p> <p><strong>ขอบเขตเนื้อหาการตีพิมพ์ </strong></p> <p> เป็นบทความในกลุ่มมนุษยศาสตร์และสังคมศาสตร์ ที่เกี่ยวกับประวัติศาสตร์ ภาษาศาสตร์ ภาษาและวรรณกรรม คติชนวิทยา โบราณคดี ปรัชญา ศาสนา ดนตรีนาฏศิลป์ศิลปะการแสดง ทัศนศิลป์ จิตรกรรม กฎหมาย สังคมวิทยา มานุษยวิทยา รัฐศาสตร์ รัฐประศาสนศาสตร์ บรรณารักษศาสตร์และสารสนเทศศาสตร์ และสาขา<br />ที่เกี่ยวข้อง</p> <p><strong>ประเภทบทความที่รับตีพิมพ์</strong></p> <p> 1) บทความวิชาการ (Article)</p> <p> 2) บทความวิจัย (Research Article)</p> <p> 3) บทความปริทัศน์ (Review Article)</p> <p> 4) วิจารณ์หนังสือ (Book Review)</p> <p> 5) จดหมายถึงบรรณาธิการ (Letter to the Editor) เพื่อแสดงความคิดเห็นสนับสนุนหรือโต้แย้งความเห็นของนักวิจัยอื่น ๆ ตลอดจนการเผยแพร่ความรู้และประสบการณ์ที่น่าสนใจ</p> <p> <strong>กำหนดการออกเผยแพร่และนโยบายการประเมินบทความ</strong></p> <p> กำหนดออกปีละ 2 ฉบับ คือ ฉบับที่ 1 (มกราคม –มิถุนายน) และฉบับที่ 2 (กรกฎาคม - ธันวาคม) แต่ละฉบับตีพิมพ์ 10 - 15 บทความ บทความที่ได้รับการตีพิมพ์เผยแพร่จะผ่านการกลั่นกรองคุณภาพจากกองบรรณาธิการ และผู้ทรงคุณวุฒิในสาขาที่เกี่ยวข้องอย่างน้อย 2-3 ท่าน ต่อบทความ โดยไม่เปิดเผยชื่อทั้งสองทาง (Double - Blind Peer Review) ผลการพิจารณาจากกองบรรณาธิการถือเป็นที่สุด ทั้งนี้เนื้อหาบทความหรือข้อคิดเห็นที่ตีพิมพ์ในวารสารเป็นของผู้เขียน กองบรรณาธิการไม่จำเป็นต้องคิดเห็นพ้องด้วย และไม่ถือเป็นความรับผิดชอบของกองบรรณาธิการวารสารมนุษยศาสตร์และสังคมศาสตร์</p> </td> </tr> <tr> <td width="680"> <p> </p> </td> </tr> </tbody> </table> คณะมนุษยศาสตร์และสังคมศาสตร์ มหาวิทยาลัยราชภัฏสุราษฎร์ธานี en-US Journal of Humanities and Social Sciences Suratthani Rajabhat University 2697-5971 <p>All published manuscripts have been verified by peer-peer professors in the fields of humanities and social sciences. Reprinting of the article must be authorized by the editorial staff.</p> Editorial Note https://so03.tci-thaijo.org/index.php/jhsc/article/view/273569 Kanlaya Kaewpradit Copyright (c) 2023 Journal of Humanities and Social Sciences Suratthani Rajabhat University https://creativecommons.org/licenses/by-nc-nd/4.0 2023-12-21 2023-12-21 15 2 Front Part https://so03.tci-thaijo.org/index.php/jhsc/article/view/273570 <p>-</p> Kanlaya Kaewpradit Copyright (c) 2023 Journal of Humanities and Social Sciences Suratthani Rajabhat University https://creativecommons.org/licenses/by-nc-nd/4.0 2023-12-21 2023-12-21 15 2 Index https://so03.tci-thaijo.org/index.php/jhsc/article/view/273571 <p>-</p> Kanlaya Kaewpradit Copyright (c) 2023 Journal of Humanities and Social Sciences Suratthani Rajabhat University https://creativecommons.org/licenses/by-nc-nd/4.0 2023-12-21 2023-12-21 15 2 List of Experts https://so03.tci-thaijo.org/index.php/jhsc/article/view/273572 <p>-</p> Kanlaya Kaewpradit Copyright (c) 2023 Journal of Humanities and Social Sciences Suratthani Rajabhat University https://creativecommons.org/licenses/by-nc-nd/4.0 2023-12-21 2023-12-21 15 2 Behind https://so03.tci-thaijo.org/index.php/jhsc/article/view/273573 Kanlaya Kaewpradit Copyright (c) 2023 Journal of Humanities and Social Sciences Suratthani Rajabhat University https://creativecommons.org/licenses/by-nc-nd/4.0 2023-12-21 2023-12-21 15 2 The Use of English for Tourism Learning Programs to Empower People in Four Local Communities in Thailand: An Analysis of the Case Studies Based on Alan Rogers’s Concept https://so03.tci-thaijo.org/index.php/jhsc/article/view/264467 <p> This academic article aims to analyze an English for Tourism <br />learning program used to empower the four local communities in Thailand following Alan Rogers Routes to Change concept. The data were analyzed through the English for Tourism learning program case studies available in the ThaiLIS database (Thailand Library Integrated System). As a result, the English for Tourism learning program targeted the four local communities in Thailand are prominently linked to the Routes to Change concept towards the development model called “the Early Decision-Making in the Development Route.” Additionally, this path aims to encourage the target groups and the local communities to decide their preferences before the training is provided, so the target groups can be qualified, and the local communities can be significantly empowered. Alan Rogers’s Routes to Change concept consists of six stages including 1) existing state, 2) awareness of the need to change, 3) decision-making, 4) education and training of adults (ETA), 5) action, and 6) desired change. It was found that the first and the second case studies applied Alan Rogers’s Routes to Change concept through the 3rd stage, while the third and the fourth case studies followed the concept through the 6th stage for the desired change. Therefore, the authors proposed the possible guideline for community leaders, policy makers, and learning program developers similar to the case studies’ social development stages of community development resulting in the desired changes. Moreover, stakeholders should utilize Alan Rogers’s Routes to Change concept as a platform to <br />develop the English for Tourism learning program for training stakeholders, promoting opportunities, and encouraging collaboration throughout the <br />development process. </p> Yenying Chongchit Phaiboon Phowungprasit Naruethai Chanthap Copyright (c) 2023 Journal of Humanities and Social Sciences Suratthani Rajabhat University https://creativecommons.org/licenses/by-nc-nd/4.0 2023-12-21 2023-12-21 15 2 203 234 The History of Muslim of The Chao Phraya Basin https://so03.tci-thaijo.org/index.php/jhsc/article/view/263525 <p>This academic article aims to study the history and background of the Thai Muslims in the central part of Thailand by gathering information from historically significant documents, research, and academic texts that recorded the story of the first Muslim settlers under the Ayutthaya period by sailing to trade in the Chao Phraya River basin. The Muslims have a variety of careers, such as government, trading, farming, and fishery. The Muslims came to have a good relationship with the Ayutthaya period with various nationalities such as Persian, Arabian, Malay, and Cham. Areas in the Chao Phraya River basin since the Ayutthaya, Thonburi, and Rattanakosin periods are abundant and prosperous. As a result, an increasing number of Muslims settling in this region consists of Muslims from many nationalities who have traveled to pursue a career and resided in the central part of Thailand from the past until they became Thai people.<br />The study of the history of Muslims in the Chao Phraya River basin found that Muslims lived together in a large community along the canal because they came to trade and settle in the Ayutthaya area through sailing in that period. Muslims have the same faith, ministering, and various <br />occupations and have played an important role in Thailand's society, <br />economy, and politics from the Ayutthaya period until now. A Muslim <br />community was already found living in the Thonburi and Rattanakosin <br />period due to it being a commercial outpost town, and there was also a community of Muslims from Pattani living there. In each period, the Muslims will cooperatively build a place of worship that is the spiritual anchor of the people in the communities and a source of religious learning in order for the people adhere to good morals and be moral people of the land.</p> Wiwat Roysri Copyright (c) 2023 Journal of Humanities and Social Sciences Suratthani Rajabhat University https://creativecommons.org/licenses/by-nc-nd/4.0 2023-12-21 2023-12-21 15 2 235 262 Wearing Shoes from a Folklore Perspective https://so03.tci-thaijo.org/index.php/jhsc/article/view/265489 <p> The research objectives are to analyze 1) why the ancient Greek philosopher Socrates did not wear shoes all his life and 2) why the kings of many countries cannot walk with bare feet. The reason why Socrates did not wear shoes all his life was revealed by the results: ancient beliefs dictated that the gods were all so radiant and hot that if mere mortals saw them, they would be burned to ashes. Therefore, every time the Gods descend to earth, they must disguise themselves as different types of beings. Wearing shoes can prevent them from touching the ground directly, which became a symbol of the Gods and a means of classification between the nobility and the ordinary people. Shaivism's belief that the monarch is a God and not a human being causes the inability of monarchs in many countries to walk barefoot. It has given rise to the customs and traditions of the Thai, Burmese, Cambodian, and Vietnamese royal courts, such as maintaining the purity of the palaces and those in the royal residences of the kings, forbidding the familiar people to look at or touch the kings, preventing all parts of the monarch's body from touching or falling to the ground, and including the conventional regulation that the king must wear shoes while traveling to various places to prevent conflagration.</p> Truong Thi Hang Copyright (c) 2023 Journal of Humanities and Social Sciences Suratthani Rajabhat University https://creativecommons.org/licenses/by-nc-nd/4.0 2023-12-21 2023-12-21 15 2 1 30 The Three Wishes and the Model of Buddhadhamma Interpretation in Buddhadasa Bhikkhu https://so03.tci-thaijo.org/index.php/jhsc/article/view/269703 <p> The purposes of this study were 1) to examine the three wishes of the Buddhadasa Bhikkhu, 2) to explore the principles of philosophy and <br />religious interpretation, and 3) To analyze the construction of the Buddhist <br />interpretation grounded model in Buddhadasa Bhikkhu's three wishes <br />employing qualitative research. This study gathers data through both <br />primary and secondary surveys of relevant documents and literature and analyzes the information using descriptive and analytical approaches.<br />The findings reveal that 1) Buddhadasa Bhikkhu's three wishes <br />encompass (1) striving to grasp the essence of one's religion, (2) seeking <br />mutual understanding among different religions, and (3) endeavoring to guide the world away from materialism. These aspirations highlight the <br />significance of the Theory of Human Language, Dharma Language, as a <br />pivotal interpretative tool. Furthermore, the central Buddhist teachings <br />identify the principles of interpretation as follows: (1) the categorization of sutras or passages, (2) the concept of celibacy, (3) metaphorical teachings, (4) the use of two kinds of language, and (5) the Buddha's methods of <br />answering questions. These principles have evolved from the Buddha's time to the present day. Lastly, the study delineates a model for interpreting the Buddhadharma based on Buddhadasa Bhikkhu's three wishes, which include interpretation for (1) self-understanding, (2) understanding others, and <br />(3) world understanding. This model proposes an alternative approach to understanding Buddhadharma, fostering self-awareness, reducing conflicts, promoting inter-religious reconciliation, and addressing environmental <br />degradation and global materialism issues.</p> Aekaman Kaewtongson Theerat Saengkaew Praves Intongpan Copyright (c) 2023 Journal of Humanities and Social Sciences Suratthani Rajabhat University https://creativecommons.org/licenses/by-nc-nd/4.0 2023-12-21 2023-12-21 15 2 31 53 The Songwriting Style of Thanakrit Panichwit https://so03.tci-thaijo.org/index.php/jhsc/article/view/264360 <p> The research objective is to study the rhythmic language used in writing the songs of Thanakrit Panichwit. Qualitative research was conducted. There were four studio albums consisting of thirty-one songs by Thanakrit Panichwit, who is the only composer. The analysis of the songs of Thanakrit Panichwit employs the concept of language style, focusing on word usage, sentence usage, and the use of images. The results of the descriptive data analysis are presented.<br />The research results found that Thanakrit Panichwit's language styles in using words in songwriting have 13 aspects: 1) colloquial language, 2) rhyme words, 3) insertion words, 4) word duplication, 5) emotional words, 6) puns, 7) word segmentation, 8) archaic words, 9) dialects, 10) Word <br />coinage, 11) word order, 12) word combinations, and 13) different word class. Moreover, using sentences has three aspects: 1) using affirmative <br />sentences, 2) using imperative sentences, and 3) using interrogative <br />sentences. Also, there are eight aspects of using stylistic impressions:1) similes, 2) metaphors, 3) symbols, 4) hyperbole, 5) personification, 6) paradox, <br />7) oxymorons, and 8) rhetorical questions. The findings of this research <br />explain that Thanakrit Panichwit's songwriting emphasizes the use of <br />language that can convey meaning. It is easy for listeners to understand the song's mood. In addition, it also emphasizes the consistency between <br />language and music, which makes music beautiful in both literature and musical arts.</p> Supawarat Chalermsub Copyright (c) 2023 Journal of Humanities and Social Sciences Suratthani Rajabhat University https://creativecommons.org/licenses/by-nc-nd/4.0 2023-12-21 2023-12-21 15 2 54 73 A Study of Misconceptions in the Khun Chang Khun Phaen Literature of Mathayomsuksa 6 Students https://so03.tci-thaijo.org/index.php/jhsc/article/view/260750 <p>This research aims to study 1) The misconceptions in the literature on the Khun Chang Khun Phaen of Mathayomsuksa 6 students and 2) The cause of the misconceptions in the literature of the Khun Chang Khun Phaen of Mathayomsuksa 6 students by using survey research. The population is Mathayomsuksa 6 students at schools under the Office of Secondary <br />Education Service Areas in Suratthani Province, Academic Year 2021, with 5,030 students. The study used a sample group of 371 students, employing multi-stage sampling. The data were collected by administering a <br />questionnaire as a research tool. An analysis of the data was Percentage with appropriate description. <br />The study results were as follows: 1) The students had 24.51% of misunderstandings. 2) The reasons that caused the misconceptions were <br />arranged in descending order as follows: Summarizing self-knowledge 36.70 percent exposure from the media, 27.70 percent of teachers' teaching, 24.60 percent, and 11.00 percent from imagination. Three factors cause <br />inconsistent concepts in the Khun Chang Khun Phaen literature: learners, teachers, and media presenting literary content for entertainment. <br />Therefore, the information can help to develop the teaching and learning process. </p> Sureerat Aksornkan Nanthawat Srikhongkaew Copyright (c) 2023 Journal of Humanities and Social Sciences Suratthani Rajabhat University https://creativecommons.org/licenses/by-nc-nd/4.0 2023-12-21 2023-12-21 15 2 74 96 The Influence of Political Moralization in Democratic System with the King as Head of State through Nang Talung Shadow Puppet Performances in the South of Thailand https://so03.tci-thaijo.org/index.php/jhsc/article/view/264281 <p> This research article aims to 1) study the roles of Nang Talung shadow puppet folk artists in communicating political issues in the <br />democratic system with the king as head of state and 2) analyze the process of political moralization in the democratic system with the king as head of state through the performances of Nang Talung shadow puppet folk artists. A qualitative methodology included documentary research and in-depth interviews with ten Nang Talung puppet shadow folk artists, three local and national politicians, two Nang Talung shadow puppet expert scholars, and five Nang Talung shadow puppet audiences. The content analysis method was used to analyze the data, and a narrative technique was used to <br />present the results.<br />The results showed that Nang Talung shadow puppet is a folk <br />performing art medium for bringing news, political knowledge, <br />entertainment, and a source of knowledge in local culture and traditions. Information is presented through the characters in various performance methods by Nang Talung shadow puppet artists. The communication of the story through the Nang Talung shadow puppet show greatly influenced the audience, especially the political aspect. The Nang Talung shadow puppet artist plays a role in communicating and convincing political morality to the audience by using the art of conveying stories and ideas through dialogue, poems, and songs in southern dialects. The show's audience can understand the political and social phenomena that occurred at that time and realize the rights and duties of citizenship under the democratic system with the king as head of state. As a result, Nang Talung shadow puppet is a folk <br />performance art that hides an Aesthetically powerful to influence the <br />audience's political morality to hold the correct and virtuous values. Nang Talung shadow puppet's performance art is a valuable cultural heritage that deserves to be preserved and continues to be maintained.</p> Nattapong Peawchana Chaiwat Phuakkhong Amorn Wangukkarangkul Copyright (c) 2023 Journal of Humanities and Social Sciences Suratthani Rajabhat University https://creativecommons.org/licenses/by-nc-nd/4.0 2023-12-21 2023-12-21 15 2 97 123 Model of Public Sector Marketing and Public Service Management Development of Local Administrative Organizations in Phetchaburi https://so03.tci-thaijo.org/index.php/jhsc/article/view/266431 <p>This research aims to 1) study the level of conceptual factors of public sector marketing and public service management development, <br />2) study the relationship between conceptual factors of public sector <br />marketing and public service management development, and 3) propose a public sector marketing model suitable for the development of public <br />service management of local administrative organizations (LAOs, hereafter) in Phetchaburi Province by using a mixed methods research for quantitative study, the sample group consisted of 400 people living in the area of LAOs in Phetchaburi Province. The data were analyzed by using mean, standard deviation, Pearson's correlation coefficient, and qualitative study. The data were collected from 8 executives of LAOs in Phetchaburi province, selected by using the purposive sampling method, and then the obtained information was presented in descriptive form. <br />The research results were as follows: 1) the conceptual factors in public sector marketing and public service management development were overall practiced at a high level (x=3.46, S.D.=0.58) 2) there was a positive relationship at a high level (r = 0. 725) with statistical significance at the 0.01 level between the conceptual factors of public sector marketing and the public service management development, and 3) the public sector <br />marketing model and the public service management development of LAOs, were as the public marketing model was SARRAEP Model, consisting of S: Strategic Approach, A: Authorization for Privately Sector, R: Reducing Monopoly Management, R: Response to Needs: A: Achievement Orientation and Achievement Evaluation, E: Efficient Use of Resources, and P: Private Management Model. The results revealed that the public sector market <br />factors are models for developing appropriate public service arrangements, emphasizing the participation of all sectors, presenting a problem, analyzing the problem, and finding straightforward solutions to corporate problems.</p> Busara Kraithongsook Supanut Subnawin Copyright (c) 2023 Journal of Humanities and Social Sciences Suratthani Rajabhat University https://creativecommons.org/licenses/by-nc-nd/4.0 2023-12-21 2023-12-21 15 2 124 152 The Administration Model Towards Excellence of Vocational Education Institutions in Eastern Region of Thailand https://so03.tci-thaijo.org/index.php/jhsc/article/view/262093 <p>The objectives of this research article were: 1) to study the <br />components and indicators of management towards excellence of <br />vocational education institutions and 2) to present the management model towards excellence of vocational education institutions. The study uses a mixed methodology research approach. The research procedures consisted of two main phases. Phase I studies a summary of the components and <br />indicators of management excellence. The samples were selected from 9 eastern vocational institutes for the academic year 2022, consisting of small, medium, and large institutions. The informants were 18 administrators using the multistage random sampling technique. The research instruments were the unstructured interview and observation. Phase II is creating and <br />proposing models, analyzing, improving, and summarizing based on experts' opinions by collecting data from 9 executives, snowball sample selection, and structured interview tools. Statistics used to analyze quantitative data include frequency and percentage values, while qualitative uses content analysis.<br />The research findings revealed that 1) the administrative component towards excellence of vocational education institutions in the eastern region consists of 8 key components: executive, instructor, learner, resources, <br />management, collaboration networks, ICT system development, and <br />professional skills development. 2) The management model for excellence of vocational education institutions in the Eastern region of 8 elements is appropriate, accurate, feasible, and can be utilized by the research <br />theoretical framework. The research results resulted in a desirable model for managing vocational education institutions in Thailand for further <br />excellence.</p> ์Ntapat Worapongpat Phongsak Phakamach Tachakorn Wongkumchai Copyright (c) 2023 Journal of Humanities and Social Sciences Suratthani Rajabhat University https://creativecommons.org/licenses/by-nc-nd/4.0 2023-12-21 2023-12-21 15 2 153 180 Handbook Guideline for Writing Research Articles in Social Sciences for Academic Journals https://so03.tci-thaijo.org/index.php/jhsc/article/view/269751 <p> The objectives of this research article were to: 1) analyze the writing patterns of social science research articles from the national level, Group 1, and ASEAN regional level academic journals in Thailand; 2) develop a <br />template for writing social science research articles in academic journals, and 3) evaluate the quality and endorse the template for writing social <br />science research articles in academic journals. A Mixed-methods research that utilized qualitative research through document analysis. The data <br />collection using purposive sampling were 30 social science journals <br />accredited for quality and included in the Thai Journal Citation Index Center database, round 4, for 2020-2024. The data was collected by searching the journal websites and using a data collection form. The data analysis <br />categorizes and structures the main themes and topics. For quantitative <br />research, a quality assessment and validation of the data collection <br />instrument were conducted with a simple random of 15 participants through an online platform. The data were analyzed using descriptive statistics to determine the mean and standard deviation and present the findings of the descriptive analytics. <br />Results indicated that: 1) the format of research articles consisted of important components, including the title, authors' names, abstract, <br />keywords, introduction, research objectives, research methodology, research findings, discussion, recommendations, and references; 2) the research <br />article writing manual which related to the research article format; introduction section, detailed section, and conclusion section; 3) overall, the manual prototype was the high qualified level (X=4.32, S.D.=0.65, X=4.35, S.D.=0.61).<br />The analysis results of the manual prototype showed that design methods, creation of procedures, processes, and recommendations for <br />writing social science research articles based on the systematic analysis and explanation of data would help writing clearly and concisely.</p> Rujira Rikharom Copyright (c) 2023 Journal of Humanities and Social Sciences Suratthani Rajabhat University https://creativecommons.org/licenses/by-nc-nd/4.0 2023-12-21 2023-12-21 15 2 181 202