A Corporate Social Responsibility (CSR) Leadership Model for Small and Medium-Sized Enterprises (SMEs) in the Manufacturing Industry of Samut Sakhon Province
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Abstract
This study aimed to: (1) examine leadership characteristics and
behaviors that contribute to the success of corporate social responsibility (CSR) implementation in small and medium-sized enterprises (SMEs); (2) analyze the role of leadership in shaping organizational systems and
readiness (ORG) and stakeholder participation (PART); (3) investigate the
constraints faced by SMEs in implementing CSR; and (4) develop and
empirically test a CSR leadership model (RL–ORG–PART–RESULT/SLO)
appropriate to the context of SMEs in Samut Sakhon Province. This research employed a sequential exploratory mixed-methods design. In the
qualitative phase, data were collected through in-depth interviews with 14 key informants to synthesize the core components of leadership,
organizational systems, stakeholder participation, and CSR outcomes. In the quantitative phase, data were collected from 317 employees of
manufacturing SMEs using a validated and reliable questionnaire and
analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM).
The findings indicate that leadership conducive to successful CSR implementation is characterized by integrity, transparency, community
orientation, long-term social and environmental perspectives, and open communication. Responsible leadership (RL) positively influenced
organizational systems and readiness (ORG) and stakeholder participation (PART), which in turn positively influenced CSR outcomes, sustainability, and social acceptance (RESULT/SLO), and acted as significant mediators. SMEs also faced key constraints, including limitations in resources, time, technical knowledge, and the lack of systematic CSR monitoring and evaluation mechanisms. The structural model demonstrated a good fit and explained 76.1% of the variance (R² = 0.761), highlighting the critical role of responsible leadership, organizational systems and readiness, and stakeholder
participation in enabling CSR to support sustainability and function as a
social license to operate.
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บุคลานุกรม
อภิสิทธิ์ เตชะนิธิสวัสดิ์ (ผู้ให้สัมภาษณ์) กรณ์ กังสดารพร (ผู้สัมภาษณ์). ออนไลน์ผ่าน
โปรแกรม Zoom. เมื่อวันที่ 26 พฤศจิกายน 2568.
