Communication for Creating Good Governance Organization of Administrators of Local Administrative Organization

Abstract

The objective of this research article was to examine 1) policy-making and communication plans for creating good governance organization of
administrators of local administrative organizations, 2) implementation and evaluation of communication for creating good governance organization of administrators of local administrative organizations, and 3) guidelines for developing communication for creating good governance organization of administrators of local administrative organization. It was qualitative
research, selecting a target group of 35 key informants with a purposive
sampling. These key informants had to be directly involved in the organizational communication process of the policy, planning, implementation, and
evaluation levels within four local government organizations that received an award for good governance in the fiscal year 2022, including municipality, city municipality, sub-district municipality, and sub-district administrative organization. The key informants were divided into nine groups. The data was collected through in-depth interviews, for which a structured interview form was utilized. The results of the descriptive analysis were presented.
The result of reserch found that 1) the communication policy and plans for creating good governance organization of administrators of local
administrative organizations emphasized the participation and communication covering the entire organization. 2) Communication implementation was based on five factors of the communication principles: two-way communication, participation, communication activities, and communication strategies. Moreover, evaluation consisted of 4 important methods: discussions, question-and-answer sessions, feedback, and pre-and post-assessments. 3) The guidelines for
developing communication to create good governance organization of
administrators of the local administrative organization included 10 aspects, comprising content-focused communication, communication strategies,
proactive communication, communication to enhance the organization’s image, stakeholder participation, communication implementations which relied on the determination of frequency, the communication which
combined use of traditional and social media, the establishment of a
communication organization as communication or public relation center,
hiring knowledgeable personnel, and the appointment of personnel with experts overseeing evaluation.