The Model of Management for Community Economic Development of Golden Banana Farmers in Tha Yang District, Phetchaburi Province

Abstract

 This research aims to 1) study the level of management and the
community's economic potential of farmers; 2) study the management factors that affect enhancing the community's economic potential of farmers; and 3) create a management model to enhance the community's economic potential of golden banana growers in Tha Yang district, Phetchaburi province. This study employed a mixed method, collecting data from 350 registered farmers and golden banana growers in Tha Yang district, Phetchaburi province. The study
analyzed the data using percentage, mean, standard deviation, and stepwise multiple regression analysis. The purposive sampling method was used to
conduct the qualitative study by selecting data from 12 key informants of farmers, and golden banana growers in Tha Yang district, Phetchaburi province. The data presented the information in a descriptive form.
The research results were as follows: 1) farmers practiced management and the community's economic potential at the highest possible level. The
average values were 4.78 and 4.75, respectively; 2) The management factors that affected enhancing the community's economic potential were clarity of
marketing (X₈), directing (X₃), capital (X₅), controlling (X₄), and production (X₇), with prediction efficiency at 72.80%, written as a regression equation; 3) the
regression equation can be expressed as follows: marketing supports productivity, production planning in line with the market, providing reliable internal and
external funding sources, organizing staff to supervise the production, and
promoting the production of safe crops or organic agriculture. Gaining new
knowledge in formulating policies and planning management models is crucial for enhancing the potential of the community economy and the network of related golden banana farmers.