Factors Affecting Students' Intention to Use Online Learning Management Systems in Private Higher Education Institutions

บทคัดย่อ

This Research Article had objectives of this research are as follows: 1) To study the factors influencing students' perceptions of benefits, ease of use, satisfaction, and intention to use the online learning management system at the institution of higher education. 2) To investigate satisfaction as a mediating variable between perceived benefits and intention to use the online learning management system among students at the institution of higher education. 3) To examine satisfaction as a mediating variable between perceived ease of use and intention to use the online learning management system among students at the institution of higher education.

The study population consisted of 500 higher education students, with data gathered via a structured questionnaire. Statistical analysis was performed using descriptive measures, including frequency distribution, percentage, mean, and standard deviation to profile the data. Furthermore, the hypotheses and complex interrelationships between variables were tested through Structural Equation Modeling (SEM), alongside inferential statistical techniques, to validate the proposed theoretical framework.

The empirical results of this study are summarized as follows: 1 Levels of Perception and System Adoption: The overall perception of service quality among students at private higher education institutions in the Bangkok Metropolitan Region reached the highest level (x = 4.77, S.D. = 0.148). While students demonstrated high levels of perceived usefulness, ease of use, and intention to utilize the online LMS, the findings indicate that perceived benefits do not hold a statistically significant influence on student satisfaction. 2 The Mediation of Satisfaction on Usefulness: In examining the structural relationships, the study assessed user satisfaction as a mediator between perceived usefulness and the intention to adopt the system. Notably, the analysis reveals that perceived ease of use is a critical driver, exerting a significant positive impact on student satisfaction at the 0.05 level. 3 Strategic Influences and Organizational Success: Regarding the mediation of satisfaction between ease of use and usage intention, the results further highlight broader organizational impacts. The structural model indicates that organizational image (Image) possesses a direct, positive influence on organizational success (Success), with a path coefficient of 0.029.