Key Factors Influencing the Adoption of Health Technology Through Applications in Thailand
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Health technology applications have revolutionized healthcare by improving access, efficiency, and affordability. This study explores the factors influencing their adoption in Thailand using the Technology Acceptance Model (TAM) alongside demographic, social, and economic contexts. A cross-sectional survey involving 460 respondents revealed that perceived usefulness (PU), ease of use (PEOU), and behavioral intention (BI) are the primary drivers of adoption.
The findings highlight significant demographic disparities, such as higher adoption rates among younger, urban, and educated populations. Key motivators include reduced waiting times (85%) and cost savings on medical services and travel (70%). These factors collectively highlight the interplay of technology, user experience, and socioeconomic conditions in driving health application adoption in Thailand. This understanding provides actionable insights for developers and policymakers to address barriers and optimize adoption strategies. Challenges include high internet costs and digital literacy gaps, particularly for older adults and rural residents. Recommendations emphasize user-centered designs, trust-building measures, and targeted policies to enhance equitable access. This study provides actionable strategies for developers and policymakers to optimize health application adoption and improve healthcare delivery in Thailand.
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