Analysis of Cross-cultural Management Strategies in Colleges and Universities Based on Gray Clustering Model and Mobile Computing under the Differences of Thai Language and Culture
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This Article research focuses on integrating diverse cultural characteristics into teaching, research, and services in higher education institutions. It emphasizes understanding and resolving cultural conflicts positively and innovatively, aiming to enhance university management and campus culture. The paper applies the theory of cross-cultural organizational management and the practice of enterprise management, proposing strategies for improving cross-cultural management in universities. Using a grey clustering model to analyze Thai language and cultural differences, the study quantifies cross-cultural management through data mining and evaluates management strategies. The proposed algorithm, which outperforms conventional methods by 10.65%, improves the fairness and quality of cross-cultural education. It recommends that universities focus on the cross-cultural education of international students, adapt management strategies to their needs, and enhance the overall quality of education.
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