Examining The Synergistic Relationship Between Chaoshan Intangible Cultural Heritage and Cultural Tourism Development

บทคัดย่อ

This study explores the synergistic relationship between Chaoshan's intangible cultural heritage (ICH) and cultural tourism development, using Chaoshan cuisine as a focal point. Amidst the challenges posed by globalization and modernization, safeguarding ICH has become a pressing issue. Chaoshan, designated as a "City of Gastronomy" by UNESCO, serves as a prime example of how cultural heritage can be integrated into tourism to promote sustainable development. However, rapid commercialization has led to the dilution of cultural authenticity and value, raising concerns about how to balance economic growth with cultural preservation. Through a mixed-method approach involving quantitative surveys and qualitative interviews, this research investigates how traditional cultural elements can be effectively incorporated into tourism practices to foster both cultural dissemination and economic benefits.

The findings indicate that digital media and technology play a crucial role in expanding the reach of Chaoshan's heritage, while culinary tourism emerges as a powerful medium for heritage transmission. The study suggests strategies for enhancing the cultural tourism appeal of Chaoshan, including the development of comprehensive food tourism routes and community-based cultural programs. These recommendations aim to ensure the sustainable development of Chaoshan's cultural tourism, preserving its rich heritage while contributing to local economic growth.