The Significance and Application Value of Bai“Jiama”images in Souvenir Design

บทคัดย่อ

As an important symbol of Yunnan national culture, the images of Bai nationality "Jiama" has gradually attracted attention in the field of souvenir design in recent years. "Jiama" not only occupies an important position in the traditional art of Bai nationality, but also reflects the rich historical and cultural background and national characteristics. With the introduction of modern design concept, the re-creation and application of the images of Jiama" in souvenir design shows unique artistic charm and market value. Through the methods of literature analysis, case study and field investigation, this study aims to explore the research significance and application value of Bai "Jiama" images in contemporary souvenir design. It is found that the images of Jiama" can not only effectively preserve and publicize national culture, but also has wide application potential in souvenir design and other aspects. The results of this study provide theoretical support and practical guidance for the innovative application of "Jiama" images in the field of modern souvenir design.