Development Model of Public Sports Service System for Urban Community in Yongzhou City
Main Article Content
บทคัดย่อ
With the State's emphasis on the national fitness policy, sports services have gradually become an important part of urban communities. By improving the quality of public sports services, the health of residents can be enhanced and community cohesion promoted. Aims: This study focuses on the development of urban community public sports service system in Yongzhou City, aiming at exploring its main influencing factors and optimizing the development path, so as to provide a scientific basis for further promoting the high-quality development of public sports services. Methodology:This study uses a combination of quantitative and qualitative research methods by researching urban residents in four regions of Yongzhou in order to construct and validate a model of the public sports service system.
Results: Quantitative data analysis through AMOS-SEM revealed that the standardized path coefficients of the factors on the system were significant (P<0.001) for sports service design (0.187), sports facilities and venues (0.244), sports guidance and training (0.225), sports activities and organization (0.155), and service supervision and management (0.151). This indicates that these factors have a significant impact on the development model of community public sports service system in Yongzhou City. In terms of qualitative research, the analyzed results showed the main influencing factors of urban community public sports service system through network relationship diagram and word frequency description. The qualitative data and quantitative results validate each other, further supporting the positive influence of the five key factors of sport service design, facilities, training, activity organization, and supervision and management.
Conclusion: The improvement of the public sports service system in urban communities in Yongzhou City requires improving service design and facility supply, enriching sports activities, strengthening guidance and training, and supervision and management. At the same time, a sound information platform should be established, and big data technology should be utilized to accurately collect residents' fitness needs and improve service quality and efficiency. The synergy of service quality, information platform, facilities and management is the key to promoting the high-quality development of the system.
Article Details

อนุญาตภายใต้เงื่อนไข Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
เอกสารอ้างอิง
Chen, G., & Luo, Y. (2015). Research on the construction and current situation of satisfaction dimensions of urban community sports public services in Chongqing. Journal of Southwest University: Natural Science Edition, 37(8), 125-131.
Chen, Y., Zhou, Q., Qu, J., Liu, X., & Hong, Y. (2023). Study on the level of urban public sports facilities allocation and its relationship with social economy: A case study of Zhejiang Province. Public Infrastructure Research, 2023(04), 27-28.
Kline, R. B. (2005). Principles and practice of structural equation modeling (3rd ed.). Guilford Press.
Li, Y. (2013). Investigation of urban residents' satisfaction with sports public services [Master's thesis, Chengdu Sport University].
Meyer, G. H., & Olkin, I. (1971). Extensions of the tau-equivalence hypothesis to oblique rotated factor analysis. Psychometrika, 36(1), 51-64.
Wang, W. (2021). Discussion on the management and supervision of public sports services. In Proceedings of the 5th Century Star Innovation Education Forum.
Wang, X., & Zheng, J. (2017). Review and prospect: A review of public sports service research in China in the past 10 years. Journal of Wuhan Institute of Physical Education, 51(6), 5-12.
Wang, Z. (2017). Experience in the construction of public sports service systems in developed countries and its implications for China. Sports Science, 37(05), 32-47.