Behavioral Guidance on Intra-Generational Cultural Communication: Taking Tea Time Application Design as a Case

บทคัดย่อ

This study investigates the integration of user experience (UX) and user interface (UI) design principles into a digital platform to enhance emotional engagement with traditional Chinese tea culture. Centered on three objectives: (1) examines how visual/interactive design fosters cultural connectivity among Generation Z; (2) develops functionalities blending productivity tools with immersive tea culture modules (e.g., virtual ceremonies, tea-color appreciation); and (3) evaluates behavioral outcomes through user testing to assess improvements in time management, focus, and cultural literacy. Adopting a user-centered approach, the study iteratively refines UX/UI frameworks to balance utility and cultural authenticity. Preliminary results show that intuitive design and gamified cultural experiences significantly boost engagement, particularly among younger users. The findings demonstrate that strategically designed platforms can bridge generational gaps in cultural heritage preservation while addressing modern productivity demands. By prioritizing UX/UI-driven cultural immersion, this work advances a paradigm for culturally enriched utility design, merging technological innovation with traditional revitalization.