The development model of the podcast media business in Thailand
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Abstract
This Article aimed to study development model of the podcast media business in Thailand. This research is a qualitative research includes in-depth interviews. The sample group selected experts with 5 podcasters or podcast producers engaged in podcast businesses in Thailand.
In addition, important data was detected by In-depth Interview from media producers who have been running podcast business in Thailand. In the meantime, According to research finding, it appeared that, The development model of the podcast media business in Thailand, media producers wanted to show identity of the channels clearly as well as to create media programs at all times; at the same time, media moderators played a significant part in encouraging the audiences to listen to that channel, it was found that the use of social media platform contributing to presenting podcast programs in all channels, such as YouTube, Facebook, TikTok, including the channels that produce Video podcast through YouTube, played a crucial role in reinforcing podcast programs. It is due to the fact that Thais like listening to the voice along with watching illustration. Moreover, building online special events and talk shows helps to connect relationship between the audiences and podcast channels very efficiently, Overall, this research is expected to contribute to podcast producers, for create and reinforce podcast media in the future.
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