Boosting Digital Entrepreneurial Career Intention of Higher Education Students from the BBA Perspectives
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There is a lot of interest in digital entrepreneurship, and digital technology is an important tool for entrepreneurial operations. In Thailand, as a result of a difficult job environment and changing labor market, fostering a digital entrepreneurial aim for business management students has received important governmental consideration. In this study, the researcher proposes a framework for understanding the antecedents of digital entrepreneurship intention among Thai BBA students. Quantitative research was conducted using a questionnaire. A total of 400 business management students participated in the study. The results were collected by the purposive sampling technique. The PLS-SEM analytical procedures were used for testing and validating the hypotheses. The findings revealed that conscientiousness through intrinsic motivation for being an entrepreneur was the most influential antecedent influencing digital entrepreneurial career intention. The study’s implications are significant for educational institutions, business incubators, and other stakeholders and highlight areas for future research.
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References
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