Cross-Media Drama Radio Programs with Participation of Interaction in Group Communication via Online Social Media for Enhancing Good Health Care of Office Workers
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Abstract
The objectives of this research were to 1) develop the production process of Cross-Media Drama Radio Programs with Participation of Interaction in Group Communication via Online Social Media 2) analyze the quality of Cross-Media Drama Radio Programs with Participation of Interaction in Group Communication via Online Social Media for Enhancing Good Health Care of Office Workers 3) compare knowledge and behavior before and after listening to developed cross-media drama radio programs and 4) study the satisfaction of office workers. The participants in this study were 400 Bangkok office workers. They were selected using a simple random sampling method based on Taro Yamane's formula. The data were analyzed using mean, standard deviation, and t-statistics.
The results showed that the production process of Cross-Media Drama Radio Programs with Participation of Interaction in Group Communication was highly appropriate. The results of the overall cross-media drama radio program production quality assessment were at the highest level. A comparative analysis of knowledge and behaviors towards health care found that the mean health care after listening was significantly higher than before listening to the drama radio at the .05 level. The results of the knowledge test before listening were 5.84, and the results after listening were 9.97. When classified by the question, it was found that after listening to the drama radio, the number of people who answered all questions correctly increased. The results of the health care behavior test before and after listening to drama radio revealed that before the overall listening was at a moderate level and after the overall listening was at a high level. Overall satisfaction with the improvement of the drama radio was at the highest level.
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