Rapid Needs Assessment for Business Situations Management of a Selected Water Park Business in Nakhon Sawan Province During the COVID-19 Pandemic
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This research article aims to (1) investigate the adverse impacts that affect the business situation of one Water Park in Nakhon Sawan province, (2) prioritize the organization's business management needs during the COVID-19 pandemic, and (3) examine the possible solutions to the adverse impacts from COVID-19 outbreak. A participatory qualitative research study was conducted with 12 executives (high-level management) of the Water Park business. Co-researchers (informants) were selected by the purposive sampling technique based on the criterion sampling technique. An In-depth interview and focus group interviews were chosen as the primary data collection techniques. Since this study was conducted with one Water Park business, the study was a case study data analysis. The research results found that the impacts of the COVID-19 epidemic on organizations, such as income scarcity, difficulties in operating the business, and employee sentiments, were issues that needed to be addressed urgently.
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