The Impact of Applied Technology and Antecedents on Small-Medium Business and Startup Performance

Abstract

The objectives of this research were: 1) to study the impact of resource-based view perspectives on institutional-based view perspectives on a business network and the applied technology 2) to study the impact of institutional-based view perspectives on Business Network applied technology 3) to study the impact of the business network on the applied technology and the Performance of  Small  Medium  Businesses and Thai Startup 4) finally, to study the impact of contemporary applied technology on the Performance of  Small  Medium  Businesses and Thai Startup. To obtain complete information, qualitative data were collected using in-depth interviews with five key informants and quantitative data were collected from questionnaires from 400 small-medium businesses, and startups. The structural equation model (SEM) was analyzed with packaged software.

The results showed that the resource-based view perspectives had a positive effect on the institutional-based view business network. Meanwhile, the institutional-based view perspectives had a positive effect on the business network. The interstitial variable consisted of two: business network and applied technology. According to the objectives, the business network had a positive effect on the applied technology and the Performance of Small and Medium Businesses and Thai Startup. The last objective variable that had a positive effect on small, medium, and startup enterprise performances was the applied technology.

The significant finding of the research result indicated that business networks were directly the crucial variables that had the most positive influences on the performances of small, medium, and startup enterprises. Therefore, the research results were considered useful findings for small-medium business entrepreneur development to achieve satisfactory performance and to expand the business to be more competitive in the future.