Critical Success Factors for Real Estate Broker Business

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Thananchai Puttaraksa
Kewta Phoopatpon


The purpose of this study is to investigate the Critical Success Factors for Real Estate Brokerage Business and how the CSFs can be prioritized. This study uses qualitative research method both primary and secondary data. In-depth interviews were conducted with13 key informants divided into 3 groups; academics, relevant RE associations, RE brokers. In summary, the CSFs for RE brokerage business can be divided into 4 parts. Firstly, specific structure such as positive attitude, honesty, trustworthiness and exclusive listing contract. Secondly, competitive strategies, industry positions in business and geographic location such as good management, financial, HR, modern technology system. Thirdly, environmental factors such as economics and RE market trends, good networks between customers and brokers. Forth and finally, temporary factors are different. Prioritizing CFSs for RE brokerage business can be varied. In conclusion, the management of RE brokerage business will have to define CSFs that suit their organizations.


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