PROMOTION OF TOURISM IN MU KOH PHETRA NATIONAL PARK: KHAO YAI ISLAND CASE STUDY BAN PAK BARA COMMUNITY, PAK NAM SUB-DISTRICT, LA-NGU DISTRICT, SATUN PROVINCE

Abstract

To study the level of tourism potential and guidelines to promote tourism in Mu Koh Phetra National Park a case study of Koh Kao Yai, Ban Pak Bara Community, Pak Nam Subdistrict, La-ngu District, Satun Province. This study used a combination of data collection methods (mixed method): quantitative and qualitative research. The sample group consisted of 400 people and tourists in Ban Pak Bara area responded to the questionnaire by using purposive and random sampling. There were also 10 key informants, using purposive selection, were interviewed. The data analysis involved using percentages, means, standard deviations, and content analysis.

The research found that (1) The potential of tourism in Mu Koh Phetra National Park: a case study of Koh Kao Yai, Ban Pak Bara Community, Pak Nam Subdistrict, La-ngu District, Satun Province is tourist attractions which are To Ba Bay, Fossil Bay. Prasat Hin Phan Yod, Makham Bay, and Kampu Bay.

Potential level of tourist attractions within Khao Yai Island is at a high level (= 4.11). As for the potential level of tourism concerning about attraction, activities in tourism, accessibility, accommodation and facilities are at a high level (= 4.07) (2) Guidelines for promoting tourism includes: Public relations should be done to promote tourism continuously: promoting tourists to participate in Corporate Social Responsibility (CSR) such as sustainable nature conservation, etc. Giving importance to space management; providing clear signs displaying accurate information; safety equipment for tourists should be prepared and ready to use; activities for tourists of all ages should be developed; local products should be developed to be unique; places with standards should be provided enough for tourists. Staff should regularly take care and maintain the facilities in the area.