DEVELOPING EMOTIONAL INTELLIGENCE LEADERSHIP OF EXECUTIVES FOR ENHANCING QUALITY OF LIFE IN THE BANI ERA IN SCHOOLS UNDER THE PRIMARY EDUCATIONAL SERVICE AREA OFFICE, SUPHAN BURI PROVINCE

Abstract

This research aims to 1) study the emotional intelligence leadership of school administrators and the development of quality of life in the BANI era within educational institutions, 2) examine the relationship between the emotional intelligence leadership of school administrators and the development of quality of life in the BANI era within educational institutions, and 3) propose guidelines for enhancing the emotional intelligence leadership of school administrators to improve the quality of life in the BANI era within educational institutions. This is a mixed-methods study. The quantitative portion involved a sample of 294 individuals, utilizing a questionnaire with a reliability coefficient of 0.98. The statistical methods used include mean, standard deviation, coefficient, and Pearson correlation. For the qualitative portion, key informants included 20 individuals selected through purposive sampling, using an interview as the research instrument. Data were synthesized using content analysis and validated through triangulation techniques. The results revealed that 1) the emotional intelligence leadership of administrators and the development of quality of life in the BANI era within educational institutions were generally at a high level, 2) there was a significant positive correlation at the 0.01 level between the emotional intelligence leadership of administrators and the development of quality of life in the BANI era within educational institutions, and 3) the guidelines for enhancing emotional intelligence leadership among administrators include training and development, creating a supportive environment, monitoring and evaluation, fostering motivation, utilizing new technologies and tools, and promoting good relationships in the workplace.