Guidelines for Increasing Economic and Social Value of Basketry Production, To Preserve the Local Wisdom of Housewife Group, Pong Daeng, Mueang Tak, Tak Province.

Abstract

           This research aims to 1) study the guidelines for increasing the economic and social value of woven products from sedge yarn. 2) Design and develop products and signs reflecting the group's identity. 3) Conserve local wisdom to create careers and increase income for the Nong Nok Pikka Housewives Group, Pong Daeng Subdistrict, Mueang District, Tak Province. In-depth interviews were conducted with 10 people, focus groups with 20 people who produced woven products, and questionnaires were collected from 384 people and 20 people who participated. Descriptive statistics were percentages, means, and standard deviations.

            The research results found that 1) the approach to increase the economic and social value of the production of woven products from sedge of the housewives group is to produce with expertise, have new patterns, natural colors, respond to new markets, and produce beautiful and modern product labels. 2) Design and develop sedge products, namely handbags, souvenir key chains, and toothpick boxes. Consumers' opinions on the products are as follows: Basic woven product design is not complicated. Use the green color of the sedge. Design the label and create the product identity with members of the Nong Nok Pika group and QR code. 3) Preserve local wisdom, create careers and income. The products became more interesting in the first 3 months. The group's average income increased. This is the preservation of local wisdom of Ban Nong Nok Pika, which can sustainably rely on itself.