Product design and development of Phra Nakhon herbal inhaler doll souvenirs, Phranakhon Rajabhat University

Abstract

        This research aimed to 1) design and develop souvenir products of Phra Nakhon dolls with herbal inhalers, 2) study the satisfaction towards the souvenir products, 3) develop formulas for Phra Nakhon herbal inhalers, and 4) transfer the production process of the souvenir products. The research was conducted using a mixed-method. The sample groups consisted of key informants, the recipient of the transfer of the production process, and consumers. The instruments used were questionnaires on consumer satisfaction towards souvenir products and herbal inhalers. The data were analyzed both qualitatively and quantitatively using statistics such as frequency, percentage, mean, and standard deviation.

         The results of the study found that the prototype of the souvenir product of Phra Nakhon dolls with herbal inhalers had 2 designs per faculty/school, divided into 1 design for men and 1 design for women, totaling 12 designs. The consumers were satisfied with the souvenir product of Phra Nakhon dolls and agreed at a high level ( = 4.35±.813). Phra Nakhon herbal inhalers contained herbs including trumpet flower, jasmine flower, cloves, coriander seeds, galangal, lemongrass, menthol, borneol, camphor, and essential oils in the ratio of 1:1:1:1:1:1:3:1:2: ½. It was also found that those who received the training on the production process of souvenir product of Phra Nakhon dolls with herbal inhalers had a high level of satisfaction ( = 4.50±.629) in overall.