English Language Information and the Development of Economic and Tourism Potential to International Standard in Khon Kaen Municipality, Khon Kaen Province

Abstract

This research aims to explore the English information needs of foreigners in Khon Kaen Municipality, Mueang District, Khon Kaen Province, aiming to promote and enhance its economic and tourism potential. A quantitative research approach was employed, utilizing questionnaires to collect data from 408 foreigners who had either visited, traveled through, or temporarily or permanently resided in Khon Kaen Province. The study revealed that respondents felt that English information available in Khon Kaen Municipality was insufficient but did not significantly impact their daily lives. The average satisfaction of English Information is 2.99 (somewhat satisfied). The respondents expressed a need for information about local activities (11.97%), information about Khon Kaen Province (11.42%), and travel information (10.68%), such as public transportation, trains, and flights. They mainly accessed English information about Khon Kaen through social media platforms like Facebook, Instagram, and Line with much of the content being automatically translated. They also relied on information from friends, family, or by using translation platforms, which often resulted in inaccuracies. Therefore, relevant stakeholders, including businesses sector, government agencies, and educational sectors should prioritize providing accurate information in both Thai and English through their official channels.