Hit Song On The Charts: An Analytical Study of The Language Characteristics.

Abstract

This research aims to analytical study of the language characteristics of contemporary popular Thai songs, or hit song on the charts. The findings reveal two key aspects: the naming of hit song on the charts and the use of language within them. Regarding song titles, the study examines both the linguistic structure and naming strategies. The structures of song titles fall into three categories: single words, phrases, and complete sentences. Four naming strategies are identified: content-descriptive titles, metaphorical titles, wordplay-based titles, and question-form titles. In terms of language use in the songs, five prominent features are found: narrative-style spoken language, figurative language interrogative sentences, code-switching between Thai and English, and language play. These linguistic features are creatively crafted to convey the song's message and essence, allowing listeners to perceive and emotionally connect with the content. Such language use contributes to the songs' appeal and popularity, establishing them as distinctive and defining features of contemporary Thai hit songs.