Analysis of Components of Creative Agro-Tourism in Nakhon Pathom Province

Abstract

The objective of this study is to 1) examine the elements of agro-cultural creative tourism in Nakhon Pathom province and 2) suggest strategies for the advancement of its tourism potential. The methodology employed in this research is divided into two segments: 1) Quantitative research, where a survey was executed to gather information from tourists, amounting to 360 participants. Data analysis encompassed frequency, percentage, mean, standard deviation, and confirmatory factor analysis. 2) Qualitative research, involving extensive interviews with key stakeholders such as community enterprise leaders, committee members of community enterprises serving as case studies, pertinent government officials, and stakeholders, totaling 15 participants. Data analysis used content analysis.  The study results reveal that the components of agro-cultural creative tourism in Nakhon Pathom province encompass tourism destination management, tourism attraction facilities, tourism services, and tourism attractiveness, with standardized component weights of 0.94, 0.91, 0.92, and 0.97 respectively, all of which were statistically significant at the .05 level. Strategies for the enhancement of the tourism potential of agro-cultural creative tourism in Nakhon Pathom province comprise: 1) Planning for community-based tourism management. 2) Enhancing fundamental service systems to adequately cater to and facilitate tourists. 3) Cultivating a welcoming and tourist-friendly ambiance. Moreover, 4) Upholding and elevating the quality and standards of tourist attractions to sustainably foster agro-cultural tourism.